Bing Ads for Local Business Generating 0 Calls

Seo82

Regular Member
Jan 22, 2014
245
44
Hey Guys,
I am running Bing Ads for a local business.
We are getting clicks from relevant places and the search terms are also relevant.
We are running 2 campaigns.

1 - Mobile Only: Since Bing doesnt really have a call only campaign I created a campaign only for mobile with a call extension to show only the call option without the website. Most clicks come from search.yahoo.com and there are hardly any impressions for the Call extension. Also the clicks that reach the website seam to be relevant. However when checking what the user does using Hotjar I can see that the behavior doesnt seam natural.

2. Search campaign targeted only for desktop: The same thing happens here. Relevant search term clicks mostly from yahoo. 0 calls

We have had in the past month over 500 clicks. 0 Calls, tried different landing pages, just doesnt seam reasonable. I have experience with PPC campaigns, mainly Google. I have never seen anything like this.
There is no way to exclude yahoo and i chose to show my ads on Bing and Yahoo i think also MSN ONLY. So the ads dont show on weird search partners.

Does anyone have experience with Bing ads and can share some strategies that might help?

Thanks!
 
It may sound weird, but are you sure that you are targeting the right geo and that you call now button works properly?
 
So your web page is just a call button with no proper website/information? Sounds pretty scammy, maybe that's why no one calls.

+ You're the first person ever to run Bing ads on mobile. 99% of Bing's search share is Desktop for obvious reasons.
 
It may sound weird, but are you sure that you are targeting the right geo and that you call now button works properly?
Yes, the geo is targeted correctly, i can see in the use report that the traffic come from the correct places. The call now button is setup correctly. I have spoken several times with microsoft support. Very weird.
 
So your web page is just a call button with no proper website/information? Sounds pretty scammy, maybe that's why no one calls.

+ You're the first person ever to run Bing ads on mobile. 99% of Bing's search share is Desktop for obvious reasons.
No no the website is an actual site built properly, its an actual business. The Call only is an extension for bing ads. You might be correct since i hardly see any impressions for the call extension it probably does mean that people hardly use bing on mobile. The majority of traffic does come from Yahoo.
 
in general i can tell u that this month is very slow for some reason in the service niche.
 
Hi guys today and have a happy saturday !

I see new oppotunities on bing... some people say it's easier to rank (seo) in bing than in google. Is it worth to get listed in bing places to get clients (worldwide) ? Is it free or does it cost money - you need to spend on Bing ads ?

When you have a shop get some of your products listed in bing image/product search is that free or does it cost per click on your image?
Can I get listed in bing places with an rent virtual office address?

Seo: is it needed to rank in bing build huge pack of relevant backlinks or is it easy to get in with lower competition keywords, emd domain , good content (website with 10-20 posts) ?

Does bing ranks website who have content curation on their site (the right way) ?
These thoughts are coming up in my mind today I hope to find here some answers and tips.

Have happy weekend!
 
you need to convert cold traffic, you will need 100-200 visitors for one sale or one call.
and the traffic must be target as possible.

Three years ago I tried to setup google ad campaign there is a setting where you can set customize websites where you ad will be shown up.Examples like economic magazines like: handelsblatt.de, welt.de (germany) the planner tool is showing me huge number of impressions I will get, but after finished the campaign and run it - google not delivered the ads, they showing me: "not enough data for this keyword " (or something)

A big joke is it. Showing you traffic and impressions estimator, then after setup the campaign you not get any huge traffic, or google not deliver your ads or your cpc price should be above 5€ or something of that crap.....

You need a good agency who are expert in ppc ads , offer them a good sum of money but pay them on results like;
"Ah ok, that campaign will cost me $800 a month with your agency, do you can guarantee that I will get 100 leads from that niche?
Same with big facebook ad agencies offer them first a low sum of money make the contract based on results to see how good they are.

Not following blind their marketing scam of: "yeah with your budget of $10.000 we will gain huge number of target leads in your niche", no do the other way around:

"I give you first $5000 to see of you can generate 100 target leads (example) when not you are out of the race.
When they decline your offer, go the other way around, there are enough agencies out there in the web world.
 
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