Hey all, So I am still new to this but have been wondering about Google AdWords traffic numbers for keywords such as this. Google AdWords says Billablong Shirts gets 22,200 times locally and 60,500 globally. It also says Billabong Shirt gets searched 27,100 Local and 60,500 global. I have tried this with several keywords and generally find similar results. How does adding an "S" effect the keyword results? Does Billabong Shirts adn Billabong Shirt get searched a combined 27,100 + 22,200 times per month? It seems unlikely that they, along with about 10 others I tried, get searched the same ammount of times globally each month. Can anyone shed some light on this for me? Also, say I was going to make a site out of either of these domains, woudl BillabongShirt.com or BillabongShirts.com be better, or would it even matter? Thanks.