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Billabong Shirt vs Billabong Shirts? Help me out please.

Discussion in 'White Hat SEO' started by codysweet02, Feb 9, 2010.

  1. codysweet02

    codysweet02 Newbie

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    Hey all,

    So I am still new to this but have been wondering about Google AdWords traffic numbers for keywords such as this.

    Google AdWords says Billablong Shirts gets 22,200 times locally and 60,500 globally.

    It also says Billabong Shirt gets searched 27,100 Local and 60,500 global.

    I have tried this with several keywords and generally find similar results.

    How does adding an "S" effect the keyword results? Does Billabong Shirts adn Billabong Shirt get searched a combined 27,100 + 22,200 times per month? It seems unlikely that they, along with about 10 others I tried, get searched the same ammount of times globally each month.

    Can anyone shed some light on this for me?

    Also, say I was going to make a site out of either of these domains, woudl BillabongShirt.com or BillabongShirts.com be better, or would it even matter?

    Thanks.
     
  2. darkmarth

    darkmarth Junior Member

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    First of all, there might be a trademark problem with using the term 'Billabong' in your domain...

    Also, I would gamble that the term 'shirt' would have a slightly better conversion rate...Plus it has better traffic according to your search...

    good luck!
     
    Last edited: Feb 9, 2010
  3. rudeprincess

    rudeprincess Junior Member

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    I would buy them both and maybe just redirect one site to the other.
     
  4. zapprentice

    zapprentice Registered Member

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    Make sure you use exact results, and yes it does matter what you target (s or no 's').
     
  5. codysweet02

    codysweet02 Newbie

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    Thanks guys.

    As far as the trademark problem, has anyone had much experience with this? If Billabong caught wind of it would they likley ask me to take the site down, or possibly just change the domain to remove the word Billabong? Possibly try to sue me? I assume they could do all of the above, but is there a standard for this type of thing?

    Thanks all!
     
  6. goodtimes

    goodtimes Power Member

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    i have heard of people getting nasty letters from a company's legal department but i am not sure if you would actually get sued. i tend to stay away from trademark names to help stay under the radar.
     
  7. milian

    milian Power Member

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    billabong is an aboriginal word, i wonder if you could argue you arent doing anything wrong with reagrds copyright? I suppose its a bit harder if your actaully selling the billabong t-shirt with a url like www.cheapbillabongtshirts.com
     
  8. theconfidenceman

    theconfidenceman Regular Member

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    they could contact your host informing them of trademark violation and your host will take your site down. then theyd contact you and ask you to stop using their name. If you continue they can sue you. this becomes more likely the more you dominate the search with their keywords. you can do it until you are told not to. they must ask you to stop before they can sue you.

    If youre looking at a long term strategy, get a generic name like tshirtshop.com and optimize it for billabong shirts eg billabong.tshirtchop.com or tshirtshop.com/billabong-tshirts.
     
  9. wakkaoaka

    wakkaoaka BANNED BANNED

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    To avoid trademark issues you could also try and target terms such as "surf shirt" (the .net is available for that). Or you could also go to: http://www.billabong.com/us/product-cat/297/t-shirts and see what different types of shirts they have (i.e. organic tees), do some keyword research on those too. Billabong also sells snow and skate shirts, so you could target terms such as snow shirt and skate shirt.