This post is around the Google ADword's keyword tool and I discuss some of hte biggest mistakes people while using it to research new niches or keyword. This is very important for most of you so make sure you study it properly, negligence could kill you income at the first place itself. Mistake #1: Not logging in! You need to be logged in to get accurate results, or so it seems. On many occasions I have found the results of the keyword research different from the results when I was logged in. Mistake #2: Using Default Match Type. This is bigger mistake than the previous one, it will keep you in an illusion of the amount of traffic you will get after ranking. Yep, way down in the lower left of the page there are three checkboxes, hidden away as if to intentionally lead you to believe your market is larger than it appears. You don?t want broad match?you want exact match. If you are searching for the term ?dog bites,? a broad match will match on any of the following: dog bites man man bites dog someone with a hot dog bites into it In other words, this returns way more results than you?re looking for. So uncheck broad and check exact. Mistake #3: Global Searches. Make sure you are targeting the audience from the right country. But in some cases you might want to rank worldwide. But still this will give you wrong results.... how? Lets see this, google has many properties, google.co.in fro my country... google.co.uk and many others. It almost impossible to rank in all these properties. So the market/traffic size will be less even if you rank #1 than the estimated global searches. Mistake #4: Local Searches. After realizing all this, you think: ok, mysite would get XXX/month now. No it will not. Why? Because you cannot get 100% of the traffic from all searches. In my experience, I would say it is around 40-60%. Thank You For Reading.