So Taylor Swift's latest music video is being pushed hard by the media and yotube, so I checked it out to see what the hype is all about. The video is pretty cool, but it tops out at 1080p. Its freaking 2015, 4K has been out for several years and isn't that expensive to produce, a video like "Bad Blood" needs to be in 4K. Although video resolution doesn't make a video good or not in terms of artistic design its still nice to have higher quality resolution. Big Machine Records is pretty decent size company that has popular artists such as Tim McGraw ,Taylor Swift, Zach Brown Band Rascall Flats so they should really be able to afford 4K video cameras as well as upgraded computers for rendering the videos. Several of their artists have appeared in the top earning musicians for the past several years earning loads of money: 2014: Taylor Swift : $64 million 2013 : Taylor Swift : $55 million Tim McGraw : $33 million 2012 : Taylor Swift : $57 million 2011: Taylor Swift : $45 million Rascal Flatts : $34 million I'm not going to go into a more detailed analysis of all their artists youtube views since they joined(some such as Tim Mcgraw joined Big Machine Records in 2012) but since swift has always been with Big Machine Records I'll just use that one. TaylorSwiftVevo Join date : 11 May 2009 Views : 4,776,150,345 Average Daily Views : 2,172,952 PlanetaOfficial Join Date : 03 May 2012 Views : 585,699,368 Average Daily Views : 527,657 Popularity difference of a single singer vs an entire record label : 4.11 Latest Music Videos: "Bad Blood" Music Video Debut 17 May 2015 Views : 4,295,780 ADV : 4,295,780 "HEY MOMICHE" by ESIL Duran Music Video Debut 15 May 2015 Views : 55,933 ADV : 18,644 Popularity Difference Currently 230.31 There is no reason that labels like Big Machine Records, ones owned by Sony and Universal should be using substandard 1080p videos in 2015. Its even worse for record companies owned by Sony, since Sony also makes 4K tv's. Even if the reason for "Bad Blood" to not be in 4K is to it being such a big production, videos like "Dear Future Husband" by Meghan Trainor which are simple(produced by Sony) in the style of "HEY MOMICHE" should easily be in 4K. I've checked loads of music videos by major labels and none are in 4K even if its for a famous musician. Freaking Porn companies started switching to 4K content back in 2013 and porn isn't even as big as an industry as the music industry. http://www.theverge.com/2013/11/25/5143376/sex-pixels-what-4k-means-for-porn Even if they weren't going to upload in 4K they should at least be selling it and adding information about buying a music video in 4K in the description on youtube.