PR and by that links are the core of the Google algorithm so no there is no chance that sites that have links will be penalized. Some easy manipulative methods of getting links will bii less valuable it was the case till now, some new factors like user behavior will be a part of the algo, bad or "unsmart" link building will be a lot easier detected but links will for the long time stay core part of the algo but the ways to get the links will change. I mean basically links = internet.
Probably the more emphasis will be on good quality content to get the links naturally but we don't need to fear of that we just need to adapt (and hire HQ writers).
I heard this a long time ago and it will probably even more important in the future "make the website for the visitors not for Search Engines".
Probably the more emphasis will be on good quality content to get the links naturally but we don't need to fear of that we just need to adapt (and hire HQ writers).
I heard this a long time ago and it will probably even more important in the future "make the website for the visitors not for Search Engines".