What's The best Bidding Strategies For Adwords Campaign..? 1. Make all the keyword phrase as adgroup : adgroup1 : keyword1 adgroup2 : "keyword1" adgroup3 : [keyword1] adgroup4 : keyword2 adgroup5 : "keyword2" adgroup6 : [keyword2] 2. Make the keyword as adgroup and bidding all the keyword phrase as the part of the adgroup itself : adgroup1 : keyword1 -> keyword1 "keyword1" [keyword1] adgroup2 : keyword2 -> keyword2 "keyword2" [keyword2] So...What do u think ..? which one can really make money and not really expensive to bidding .?