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Bidding Strategies For Adwords Campaign..?

Discussion in 'Adwords' started by imp3ratore, Sep 27, 2009.

  1. imp3ratore

    imp3ratore Registered Member

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    What's The best Bidding Strategies For Adwords Campaign..? :D

    1. Make all the keyword phrase as adgroup :

    adgroup1 : keyword1
    adgroup2 : "keyword1"
    adgroup3 : [keyword1]
    adgroup4 : keyword2
    adgroup5 : "keyword2"
    adgroup6 : [keyword2]

    2. Make the keyword as adgroup and bidding all the keyword phrase as the part of the adgroup itself :

    adgroup1 : keyword1 -> keyword1
    "keyword1"
    [keyword1]
    adgroup2 : keyword2 -> keyword2
    "keyword2"
    [keyword2]

    So...What do u think ..? which one can really make money and not really expensive to bidding .? :) :)

     
  2. Wini23

    Wini23 Junior Member

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    I'm using the second strategy. But also in this strategy you can combine different keywords. To separate different matching types into different adgroups doesn't make real sense....
     
  3. eskimo

    eskimo Regular Member

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    in my opinion, the best adwords keyword targeting strategy is to make as many campaigns as you can.

    Use the keyword tool to make a list of about 20 - 50 keywords, then make a campaign for each of those. for the less competitive keywords, set you CPC to less (but enough to be number 1) and for the highly competitive keywords, set you CPC to be about 3rd-ish (otherwise your ROI, depending on what you promoting, is going to be to low)

    its well worth the time of targeting a number of keywords. also make targeted ads towards the keyword you targeting. for example:

    if the key phrase you targeting is: "buy shit online"
    make your ad read something like: "buy shit online here for cheap"

    use things like "call to action phrases" to target each phrase.

    also target some very broad phrases, like "buy red vanilla flavour round shit online"
    you will obviously get less impressions for this kind of ad, but you click thru rate will be much higher
     
  4. Mr Ex

    Mr Ex Regular Member

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    That's not a broad phase. That's a long tail keyword example.

    Use strategy 2. But only use phrase and exact match. You can add broad match once your campaign becomes profitable. That's the most cost affective method.
     
  5. imp3ratore

    imp3ratore Registered Member

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    Hmmm...That's very interesting method from all you guys...But, i think i won't make many campaign like 20-50 as eskimo recommended :D :D maybe sometimes if i had make lot of money...:D That's very huge money to invest to make the campaign..

    So..if i just want to invest $ 300 / month and using strategy 2...Still profitable for me and my ads..? Cause i don't want to invest without limit..i think invest $ 300 /month in ads and promote a product that have commission larger than $ 30 can make huge money if we get good impression and ctr + right keyword bidding...What do u think..?
     
  6. Entrepreneur

    Entrepreneur Regular Member

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    $300 a month is way to low in my opinion (depending on your KW list and traffic of course). You gotta test that first and you wanna test fast. If you also wanna be careful then Adwords is probably not the thing you want to do.

    I mean you no disrespect, but judging by your knowledge of Adwords, (going from your first question in the OP), it won't matter how you structure you adgroups and campaigns, because you need more experience. Please, i implore you, learn this shit first, because you'll just be wasting money. :)

    To answer your question though, in an ideal world i like to test at about $50-$100 per day, depending on the niche and keywords, and get some real firm data on just exact ad phrase matches (like Mr Ex says). Then i can tighten and clean up. Seriously, the way Adwords is, you'll be lucky if you go positive in ROI straight off the bat, you need real data to profit and that costs money.

    Also, sorry eskimo, but i have no idea why you think 1 KW per campaign is good? Google rewards structure and proper management, how it will react to someone who has 50 campaigns, with only 1 KW in each is beyond me.

    There's no logical reason to do it, at least to my knowledge, and if anything i can imagine Google wanting to kick someone doing that straight in the bollocks. Google is bound to worry about bandwidth wastage too, I mean they have a set limit on the number of campaigns you're allowed, probably for those reasons. :)