What is a "Lingo Guru"? They're the ones that know just enough IM/SEO/SMM/etc verbiage to easily convince the ill-informed to fork over their money. They often hang around places, such as BHW, lurking in the shadows. They await the creation of a new "Hire a Freelancer" thread, so they can pop out with broken English, requesting to sneak you away from BHW. Generally, they'll quickly approach an intended buyer of <X_Service>, and quickly try to get them over to Skype, so they can proceed with their scam service. I believe they do it because they feel Skype offers a more "private" and "exclusive" setting to carry out the scam, and then simply disappear. I sometimes wonder if that section of the forum should even continue to exist, but I digress. For the more efficient scammers, they'll use Skype to always have that easy line of communication with their victim. This will help with future scams. Reason being, is that it seems most newbies may not even realize they've been scammed until they look up half a year later, realizing that they've not seen any of the promised results, while receiving excuse after excuse. There are often warning signs that many choose to ignore or simply don't even acknowledge. Such things as how the seller speaks. For example, if a content writer is selling you "native unique readable contents", then I urge you to run away! Why? 1. "native" is something that no native English speaker/writer would ever say. 2. "unique" is an indicator that it was definitely spun. You shouldn't need to be sold on the fact that you won't be buying stolen content. This should be a given. 3. "readable" is an indicator that the content was written by a robot. It was spun. 4. "contents" is an indicator that you're speaking with someone that has very poor knowledge of the English language. It's simply bad grammar, when referring to written content, as both singular and plural, are "content". If you're in a situation to where you want to feel like your efforts on doing whatever it is that you're doing, has not been for NIL, then I ask of you to check something: How is your onpage SEO? Without worrying so much about metrics (keyword density, H1 -> H6 tags, etc), I'd prefer that you simply stick with the basics. I want you to instead focus on more practical things that someone clueless about SEO would easily be able to observe. Often times, people just focus on data analysis, in order to get their rankings up, for example. The search engines don't want to make it so that only people that have strong knowledge of SEO will be the only ones ranking. There's no need to stuff keywords or force keywords that don't belong, simply to have them be on your page. Proper use of LSI Keywords will go a long way. How to find good LSI Keywords? Sure, there are tools you can use, to find good LSI Keywords, but before using tools, please understand the process that these tools will follow. One thing to know is that you don't always have to spend money on tools. Your tools will only be as smart as the person using them. I'll quickly walk you through finding some great LSI Keywords that the search engines will love! Step 1: Go to http://Bing.com/ or go to http://Google.com Step 2: Input your keyword (for the sake of this, I just typed: barbecue sauce) Step 3: Scroll to the bottom of the Search Engine Results Page (SERP) Step 4: Use the terms the search engines give you, within your content Here's my example: Then scroll to the bottom: And that's it! Now you can click on these LSI Keywords to acquire more LSI Keywords, as they'll all be related to the first Keyword you used. Use these keywords, as these are from the search engines. THEY'RE TELLING YOU EXACTLY WHAT THEY BELIEVE IS RELEVANT! It took about 5 seconds to do this work, and now when I create my content, I can have these keywords naturally flow within the writing. From these 8 LSI Keywords from just this one initial search, you should be able to create 1 article for each LSI Keyword. You can use some of these LSI Keywords sporadically in each article, and interlink said keyword to it's respective piece. Also, run at least 1 search per LSI Keyword, and grab it's LSI Keywords and include those sporadically, as well. The most important thing is to make sure it flows, and that you're not just stuffing the keywords into your content. Make it natural. But don't get me wrong. I'm not saying you shouldn't focus on Keyword Optimization and Header Tags. I'm simply stating that they shouldn't be your first concern, when it comes to onpage SEO. The first thing you want to do, is ensure the quality and relevancy of your content. Now make sure your Main Keyword appears in your Header tags a few times. Bold the first occurance of your Main Keyword and any LSI Keywords you may have. Interlink those keywords to where they need to go, as discussed earlier. Don't forget to set your Rich Snippets, so that you will appear the way you want, inside the SERPs. You don't absolutely HAVE to have your Main Keyword in the Rich Snippet. The main thing is that you entice the person searching to click on your link. One thing you can do, is use Box of Ads, or something similar, to find the verbiage that marketers are using, in order to attract visitors to their content. Use their wording as a starting point, and then build from there. Off-Site SEO Once you've got game-tight onpage optimization, NOW you can begin focusing on your offsite SEO efforts. But don't just go anywhere. Actually take the time to read through the BST section of BHW, if you're going to find someone to build links for you. Try to avoid the "PM Sent!" sellers, as they will send private messages to people for the simplest of questions. Usually, this is to avoid saying something aloud, that people might catch. I find that I can trust members a whole lot more, if they don't appear to have shady tendencies. I like it when people aren't repeatedly asking the same exact questions, because the seller has already answered it to everyone inside the thread. Be wary of the "Low OBL" people, if they don't indicate what the "Low OBL" actually is. Some of them may say "Low OBL" but when you buy a package from them, you see that your link is just one of many spam links, with 49 other spam links on a single page. Before buying any package, read every page. You may find sellers that hide bad reviews by posting a stream of older good reviews. Basically, just be careful. Conclusion BHW is a wonderful place, where you can learn a TON of great bits of knowledge. BHW can also be a place where SEO Lingo Guru Sharks, silently swim seamlessly throughout the streams of novice victims, waiting to rob them of their money and disappear into the darkness. I love BHW.