Kind of in a debate here with a partner. We are both thinking of selling stuff online but we don't agree on the way to do it. One way is to build our own e-commerce site, the other way is to use selling platforms already available for merchants (something like amazon, ebay, etc.) IMO, it would be better to build my own site because I can control everything from seo to what I earn, or in other words independent, but a counter argument to this is that it will take some time to build and learn. Also, if something goes wrong e.g. a hack attack or coding error, at least I am not the one who will have to fix it. I guess it is a give and take situation but would truly appreciate some advice from members here who had some experiences running their e-commerce site vs. using third party. Thanks for reading.