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Better to Display More or Less Offers on Locker?

Discussion in 'Making Money' started by hatterftw1, Apr 15, 2013.

  1. hatterftw1

    hatterftw1 Power Member

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    I have always chose to display the maximum of 5 different offers on my content lockers / link lockers . But I have always wondered if it is actually better to maybe display 4, 3, or even 2 ? Has anyone done any extensive experimentation with this?
     
  2. cricket1

    cricket1 Senior Member

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    I find 3 offers works fine for me.
    To be honest, it's the quality of the offers that matters.

    Sent from my Nexus 4 using Tapatalk 2
     
  3. r4ys--

    r4ys-- Junior Member

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    I didnt find any significant effect on ctr and cvr on my content locker page. (4-7 offer per page).
    Perhaps you should try run a split test and see whats work best.

    Sent from my GT-N8000 using Tapatalk 2
     
  4. innozemec

    innozemec Jr. VIP Jr. VIP

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    I think all depends on the quality of the offers and how easy are they to be completed..

    However there is one thing to keep in mind - if you give the user way too many options you are kind of distracting him. It is like trying to sell him for example 10 different products on same sales page. It is always better to have 1 product on a sales page and focus the attention to it. Well, for completing offers it is not exactly like that, but again the less offers you provide the users, the better results you should have.
     
  5. r4ys--

    r4ys-- Junior Member

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    Content locker mostly are submit offers isn't?
    As the main motivation for potential lead to complete offer is what is locked, the submit offer is just kinda bonus thing (or something that they "required to" complete)
    It depends on how you play the content locker game.

    The problem with single offer is either you got it or not since there are no other offer available.
    IMO, if pushing low ticket item, anything less than 5 is enough to give options without distracting.
    For high ticket item esp with custom lp (penis + muscle builder), 2 same niche offer is just nice.

    Anyway, the best is to test your content locker.
    The way i gauge performance is not only track ctr since some lead will click 2,3 diffrent offer but look for overall epc.

    Sent from my GT-N8000 using Tapatalk 2
     
  6. innozemec

    innozemec Jr. VIP Jr. VIP

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    exactly!

    When i was referring to my example with the single products sales pages, i said with offers is not exactly like that... having just 1 offer is not a good idea, due to the things you explained. My point is the few possible options you provide your visitor, the faster he knows what he must do and the faster he does it... At the end of the day, it all comes down to testing different scenarios and seeing what works best for you
     
  7. GlobalChange

    GlobalChange Junior Member

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    Test it and you'll find out, but as being said offer's quality is the main thing.