- Dec 26, 2013
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- 4,930
Most individuals, large or small Digital Marketing Agencies have inadequate lead qualification criteria and waste up to 80% of their prospecting time on people who are always going to say "no" to buying their services.
I took 20+ years of finding pre-qualified leads and I boiled it down to this: your lead qualification criteria should start with if a prospect runs paid ads and what campaigns they are running.
If they do it means: they have a budget, understand the benefits and you can personalise your pitch for complementary services they are more likely to buy.
So, I invested in developing some tech which shows what paid ad campaigns a website is running in a google search.
Example search web design Nottingham
Comment below what local search you want me to do and I will PM you a .csv file with which paid ad campaigns each result is running.
Please note: Just one search per user.
I took 20+ years of finding pre-qualified leads and I boiled it down to this: your lead qualification criteria should start with if a prospect runs paid ads and what campaigns they are running.
If they do it means: they have a budget, understand the benefits and you can personalise your pitch for complementary services they are more likely to buy.
So, I invested in developing some tech which shows what paid ad campaigns a website is running in a google search.
Example search web design Nottingham
Comment below what local search you want me to do and I will PM you a .csv file with which paid ad campaigns each result is running.
Please note: Just one search per user.