Best Website Colors to Attract Chinese Viewers! It is not by chance that the most popular colors in Chinese culture are red and gold RED - The color red means and brings good luck GOLD - The color gold means wealth and happiness Having spent over a decade and a half living ? working and interacting socially with people living in the Orient. Let me tell you that they take the meanings and the significance of the colors red and gold very seriously! Post here other countries where color is an important factor ? in work ? in love ? in lifestyle et al Comments?