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Best way to set up Real Estate website

Discussion in 'White Hat SEO' started by wi11iam, Jan 19, 2015.

  1. wi11iam

    wi11iam Junior Member

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    I'm setting up a real estate website, but I want to know what you think would be the best practice.

    After a property has been sold/let should I delete the page, or simply mark it as sold/let.

    If I mark the property as sold/let, I could endnup having loads of properties on the site that I don't particularly want. From a users point of view, it would be best to delete them. But what about from an SEO point of view?

    Could I just 301 redirect all 404 errors from the deleted property listings back to the home page or a page that says "this property has been sold/let" or would you recommend something else?

    It would be good to hear your thoughts on the matter.

    Thanks
     
  2. Conor

    Conor Jr. VIP Jr. VIP

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    Redirect them to a "Sold" page I guess. It's what I would do to avoid thousands of unnecessary pages.
     
  3. FBGuru

    FBGuru Senior Member

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    Mark them as sold and add a widget or something like "You might be interested..." that shows related properties in the same area or price range. Should help decrease your bounce rates and increase your conversion rates.
     
  4. EliteCreator

    EliteCreator Newbie

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    I agree with FBGuru that you should just mark them as sold and throw in some similar properties that they might be interested in. There are many ways to do this and it's simple to set up in WordPress if that's what you're using.
     
  5. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    The MLS should be doing all of this for you OP. The status will just change when the MLS updates. This question is a little confusing. Are you just posting properties by hand or something????
     
  6. surfrunner

    surfrunner Newbie

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    Yep. Mls should be doing this already assuming you have an idx feed. i however make an individual listing page for each one of my listings, I make all my agents do the same. You could do the same thing even if you don't own the listing.
     
    Last edited: Jan 20, 2015
  7. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    In real estate you have two options, go big and spend or go really small and cheap. There is no decent in between really. Either use a free plugin like the little guys, or go big and get a custom search. You have to ask yourself if any buyers will actually find what you do useful though. Many brokers do it half assed and its pretty worthless. Thus I'm a proponent of either going big and making it nice or saving the money and not bothering.

    OP needs to ask himself what he wants and if his customers will care.
     
  8. BlueSteele

    BlueSteele Regular Member

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    Best examples I can think of, ones that I know are fucking killing it in their respective spaces are:

    http://www.talktotucker.com/
    http://www.6717000.com/
    http://www.ianwatt.ca/

    Recommend you checkout their setups. Especially Tucker. Peep what they are doing w/ content on community/hood/school/etc pages. They are intending to be a resource and authority on EVERYTHING related to real estate in their area, expanding to the entire state currently.
     
  9. wi11iam

    wi11iam Junior Member

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    Sorry. Maybe I wasn't clear. The website is for a small bricks and mortar business that is outside of Europe/USA so no MLS or anything else. All properties are sourced locally and will be put on the website manually. I am just wondering what to do with them when they are sold/let?

    I think deleting them and 301 redirecting to a "sorry, this property is already sold/let" page with a search function and similar results. If I keep them and just mark them as rented I could end up with 100s of properties that are no longer available!
     
  10. BlueSteele

    BlueSteele Regular Member

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    If it were I, I would keep them and find a way to push it to the background so as not to hurt user experience. In the states, or at least the states where I have Realtor clients, we can't do that. It must come down after 30 days if memory serves. I think it would serve us better to keep it.

    Yah, if you didn't keep them, I would 301 them to an internal page. Especially if you find they amass links. I wonder though, 100s of 301s going to the same page...might not be ideal.

    I don't remember what we do with them when we pull them down. I'll look into that and let you know.
     
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  11. FutureProofSeo

    FutureProofSeo Senior Member

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    You don't want to lose pages, so just attach a large header to sold pages that says:

    "This property has now SOLD, checkout some others in this area (but hurry, because they're all selling fast!):
     
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  12. surfrunner

    surfrunner Newbie

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    Why on earth would you do that? Putting a big sold sign on the page will instantly get people to "just keep looking."

    I NEVER put a sold sign on my individual pages. When someone calls about the listing I tell them that it's sold, but I have other listings in that area if they would like to see them. It gets them to PICK UP THE PHONE and call me. I have over 200 individual sites in my target neighborhoods. My phone rings consistently. In 2014 I sold 68 homes...

    I really need to put a guide together...
     
  13. wi11iam

    wi11iam Junior Member

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    Thanks for the advice. I think you're right, I do want to keep those pages.