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Best Way to Scale Shopify + Instagram Business From Here?

Discussion in 'Social Networking Sites' started by Matt707, Mar 19, 2017.

  1. Matt707

    Matt707 Regular Member

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    Hey guys,

    I'm looking for someone who can advise me on how to to scale one of my drop-shipping business.

    I have a Shopify store selling jewelry in a specific niche that I'm marketing strictly on Instagram right now with FollowLiker. What is the best way you would suggest to scale this business from here? Obviously Instagram is an incredible market for this niche, but we've clearly hit a plateau in the last few months.

    We've played around with Facebook ads, but there are no competitors large enough to target specifically or interests specific enough to convert into sales.

    Some have suggested to keep making promo accounts "affiliates"all promoting the same store.

    Our current stats are:

    Income: $3500-$5000/mo
    Expenses: $400-$800/mo
    Average Sale: $79-129

    Can't wait to hear your opinions! I'd love to chat and return the favor as well.
    Thanks.
     
  2. MySideHustle

    MySideHustle Junior Member

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    Hey dude, without knowing your current method it's hard to identify areas for development but my thought is that if you're currently marketing with your own insta accounts, scaling could involve:

    1) More insta accounts. If you have an account in your niche, make another one. If you have 10 accounts, make another 10. These will be starting from scratch but slowly over time you'll end up with a bigger audience. Im not sure if followliker has this feature but make sure each account if following different people so that you dont just get the same audience in 10 different accounts. Massplanner has a specific option for this.

    2) Expand to other social media. The one that comes to mind is pinterest. I've never used it because insta is easier to understand but once I get my IG stuff going I think i'd expand to pinterest. You mentioned that facebook is probably a no go since you can't target the right people there but maybe commit some time to making a page and get as many people from your insta to like your facebook as possible. Maybe do a competition to win something from your store for anyone who follows your facebook page. Schedule a load of posts on your facebook page and see if it gets some organic growth from the IG fans liking and sharing. TBH i find facebook to be a struggle to grow but it could be good for you since you have that starter audience.

    I think that's all I've got.

    I'm currently trying to set up some instagram stuff for my new dropshipping store (some jewelry but also a load of other stuff that I'm testing currently). If you're up for a chat I'd be keen to ask you a few questions about how you got your current situation set up. Drop me a PM if you wouldn't mind helping out :)
     
  3. ContentExpert

    ContentExpert Jr. VIP Jr. VIP

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