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Best way to reinvest profits? Diversify or improve?

Discussion in 'Black Hat SEO' started by achristopher, Jan 16, 2014.

  1. achristopher

    achristopher Registered Member

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    So I've actually started to make some decent money on one of my sites. I am at about $600 so far this month, and I've been doing better every month. I've spent about ~200 on fiver over the last year buying various gigs relating to custom advertising, and SEO. At this point I am wondering if I should focus on trying to rank more keywords for my money site? Of if I should focus my investments on buying tools like GSA, blog network access, etc..(I own scrapebox, and run my site on a VPS), Or if I should start buying established sites from flippa etc.. What would you suggest?

    Basically, Should I spend money improving my money site? Or should I use my profits to focus on setting up/buying new sites and tools?
     
    Last edited: Jan 16, 2014
  2. jaselc

    jaselc Regular Member Premium Member

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    Hey, well done on making a profit! There is no reason why you shouldn't be targeting more keywords. Keep adding new content to your site and target more long tail keywords. You will see your traffic grow. You can always look into other ventures when you feel you have reached your full potential with this site :)
     
  3. sudorank

    sudorank Power Member

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    Do both! Scale up current projects and do test runs of new projects. Always be trying to find new niches and ways to earn money because any single method can easily be wiped out quickly!

    As an affiliate you never know quite where things will go next. Try to follow the news and popular AM blogs to keep up with what's happening in the industry. This helps keep you up with the trends and stuff like that, this form is a great place to start to pick up the latest techniques in seo.

    If you're not already using an RSS reader / twitter to keep updated and signing up for peoples mailing lists NOW is the time to do it!

    Knowledge, testing and your own thoughts backed up by knowledge are your best friend in AM.

    BTW fair play on earning a few quid! Not many ever make it that far!
     
  4. goldendeli

    goldendeli Regular Member

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    Its all about balancing the two, don't put all of your eggs in one basket. Make sure you are planning on diversifying if you haven't yet. Often for SEO that can mean just creating a site, adding content, do some initial research on the best keywords and getting the site up. That way you can start getting some traffic and building some age to the site.

    Improving your main site should only happen to an extent. No need to go all out and again risk everything on one site. However you should improve the site to 80% of what you are going for.
     
  5. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    That site is now your money site. Don't risk it all on that one, build a second one and apply the same successful strategy. 10 sites doing $ 600 doesn't sound bad does it?
     
  6. tony_d

    tony_d Elite Member

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    Diversify, diversify, diversify...

    I take the view that rather than try to get an extra 10% from an existing site (by optimizing conversion, etc) I can start and rank a new project and get an extra 100%... and a new project is probably less hours than doing proper conversion optimization.

    You can profit from a limited commodity, or an unlimited commodity. If you're using your time to improve existing sites, that's a limited commodity. If you're scaling up with new projects, that's entirely unlimited...
     
  7. Exaalion

    Exaalion Regular Member

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    It depends on how aggressive you were with your SEO on your money side, did you use a shit load of BH links that is will work for a couple of months?

    In that case diversify.

    Did you use a natural "white" hat of link building?

    Expand your money site, AND diversify.

    There should be no option in which you aren't diversifying your income as an internet marketer, I learnt this the hard way.

    DIVERSIFY.
     
  8. achristopher

    achristopher Registered Member

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    I actually didn't really rely on SEO to get my money site going. I basically started a site for a certain niche before anyone else did and then it became popular. It's an adult site by the way. I'd like to expand more in the adult market.
     
  9. RedOctobre

    RedOctobre Jr. VIP Jr. VIP Premium Member

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    Re-invest in what works. I'd say building out networks of sites, duplicating your initial success, is a good idea. But you should also take the time to continue optimizing and perfecting and growing your original site, and then use what you discover there across your full network.

    Continue to grow, continue to improve. Do more of what works, less of what doesn't. Seems like a simple formula, because it is, but it takes work. Good job on your success so far. :)

    Best,
    Red
     
  10. Punisher

    Punisher Junior Member

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    A little of both is like putting your eggs in separate baskets.
     
  11. Matt707

    Matt707 Regular Member

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    Don't waste money on Fiverr for SEO related gigs. I don't know the exact ones you''re doing of course, but that scares the hell out of me lol. Don't get me wrong, I love Fiverr, just not for that.

    Re-invest those earnings into content for a new website at places like Text Broker. This will give you the best return on investment.
     
  12. netmatrix

    netmatrix Regular Member

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    I agree with tony_d. Start a new project/site. You should still work on improving your current money site but it's critical in the current IM landscape to diversify your income. I would also add... consider diversifying into an income stream that does not rely on ranking in Google.
     
  13. accelerator_dd

    accelerator_dd Jr. VIP Jr. VIP Premium Member

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    You found what works for you - now go and make 10 sites like that one to kick in an extra 6k per month.
     
  14. bk071

    bk071 Jr. Executive VIP Jr. VIP Premium Member

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    Spend 40% on improving what you already have and spend the rest on diversifying or scaling. Two rules:

    • Never leave any money on the table.
    • Never put all your eggs in the same basket.

    Keep both in mind when investing.
     
  15. DarkCosmos

    DarkCosmos Registered Member

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    Keep scaling your current website with the money you are
    making from it and then when you think you have maxed
    out or are finished with it then move on to another project.
     
  16. Gaston

    Gaston Newbie

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    I would suggest doing a bit of both.

    Increasing your investment in only your existing site may provide a fairly rapid increase in income, but it's the classic case of putting all of your eggs into one basket.

    On the other hand, wise diversification should provide you with a safety net should your current site get penalised or take a tumble down the rankings as a result of an algorithm update.
     
  17. bluespider23

    bluespider23 Newbie

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    Nice article thanks for the post