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Best way to rank multiple store locations?

Discussion in 'White Hat SEO' started by Nauthiz666, Sep 10, 2012.

  1. Nauthiz666

    Nauthiz666 Senior Member

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    So A client has about 20 store locations. Google Places are set up for every location, plus there is a sub page on each website with map, contact info, service area and a paragraph or two of content. The paragraph or two is dup content because it's just a store description, would this dup content be a problem? Also, we only want to rank for those 20 locations since those are the only store front locations. We want to do citations and build up Google places etc. Any advice for ranking these sub store pages? Do I need to make a unique description on every page?
     
  2. kelvincuts

    kelvincuts Junior Member

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    If its a short address like location without descriptions, then that would be fine. However, if those subpages contain long descriptions that goes into paragraph or more, then you need to spin all that content for the 20 stores to be unique. For better ranking and mentions, all of his/her store locations need to gather as many reviews as possible over other competitors in order to appear on page one of Google places. For more tips, just Google "influence Engine report" this is basically a service that autogenerates a Google places report clearly showing what a business is lacking to appear in the first page of Google. They charge about $800+ to have everything configured but since you're an SEO expert, you only need to know where you're probably missing some marks to hit to the top. - Hope this helps
     
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    Last edited: Sep 10, 2012
  3. Nauthiz666

    Nauthiz666 Senior Member

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    Great does this mean reviews just on Google places or also add the reviews also to the domains sub pages? And yeah its like 2 paragraphs so I suppose i'll rephrase them.
     
  4. kelvincuts

    kelvincuts Junior Member

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    First, Google crawls for reviews on high authority sites like yelp.com, judysbook.com, citysearch.com and not just any review sites. So, to get reviews, tell your client to ask his/her customers to review about the business on high authority sites like those that I have mentioned. You can get a complete list on one of those "influence engine report" and by the way to get the report is 100% FREE so you will not have to pay anything. In that report, you will get a list of all those site that I'm talking about and of course I wish you good luck.
     
  5. Nauthiz666

    Nauthiz666 Senior Member

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    Ok great. What is the best way to promote reviews to customers? I pushed around the idea of incentives and so on, but for new customers it's harder to give an incentive for a review especially if they are new and never used the product.
     
  6. kelvincuts

    kelvincuts Junior Member

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    The best way to promote reviews for me I think is GREAT SERVICE and secondly after you're confident that the customer is satisfied, have an email template with a link to a review site of choice (I would recommend a site like judysbook.com because yelp and most popular sites have bad algorithms that work against new businesses) that you send them when they're still excited. This video says everything: http://www.youtube.com/watch?v=RBKO5a04MzM

    On that video, they even have an email template that you can use but first you have to obviously register your business with popular review sites so that your client's business can easily be found.

    For the purpose of ranking the business on Google places, you don't have to add the reviews on the domain's sub pages....but on the other hand, they will only increase the credibility of customers browsing through the site. Google crawls only on the review sites rather than your client's site because Google doesn't have a reason to trust your site.
     
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