Sorry I didn't add that information.
It's a "top 10 products" kind of amazon affiliate site.
How did you acquire the list?
1. Scraped it
2. Bought it
3. Collected it via a landing page through ads
4. Collected it via a landing page through social media (subscribers)
Sorted from lowest quality (1) to highest (4)
1 to 2
I don't know much about this approach but if your list is not targeted it is going to be very hard.
If the list is targeted meaning you can offer something that you know they need then it is going to be less hard.
I wouldn't use my own brand because it is very risky and you probably rather demolish any brand used.
Of course, to answer your question you should already be sending it to your list. Start small and see what happens.
Better see the prognosis early than too late.
3 to 4
The answer is the same. Start sending right away.
3. Subscribers are still cold so you need a larger list. You need them to trust you.
4. Subscribers are warm because they know you already. You don't need a very large list and they trust you.
If subs already know you, you can start selling to them right away but if you sell to them without giving any free value
then they lose interest.