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Best way to introduce/ make a sale at the end of an article on my website?

Discussion in 'Copywriting & Sales Persuasion' started by yensidtlaw, May 15, 2013.

  1. yensidtlaw

    yensidtlaw Power Member

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    Hey everyone.

    I'm still pretty new to SEO and IM... But I'm getting better. I'm trying to make sales from a clickbank product from my niche site. 500 visitors have clicked my affiliate link to the sellers sales page and only 2 have bought. The price is around $20 and it's an ebook.

    I usually include a little text at the bottom of an article on my website (it flows straight through from article to pitch) but it doesn't seem to be working as well as I'd like it to. I usually just say that many people thank us for recommending this product and there is a "special offer" (which there isn't) available at (my affiliate link).

    Where am I going wrong? I'm really new to this so I hope you guys can help me out :)

    Thanks in advice.
     
  2. infoJunkie

    infoJunkie Registered Member

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    Hm, we'll have to see the site to actually be able to tell. Some good affiliate sites I've seen talk about the good, the bad and then why overall it's a good deal. If it's too hyped up people just might not believe it. But that's just blind advice because I don't know what your site is about;
     
  3. yensidtlaw

    yensidtlaw Power Member

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    Thanks for the advice. It's pretty hard to explain my website. It's a relationship site that helps couples connect more. The eBook explains what they need to know.
     
  4. infoJunkie

    infoJunkie Registered Member

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    Are you giving away too much solutions on your site? If a customer feels like their problem has been solved they won't buy the ebook. Do you know if the seller's sales page is actually a good one? Are other affiliates making $$ from it?
     
  5. yensidtlaw

    yensidtlaw Power Member

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    I do give away some good information, but I don't give away what's in the ebook. I'm not too sure about the sellers page. I've read it and it looks like it would do a good job. My main competitor is making about $1000 per month from it. And the only way I know that is from the seller telling me their stats.
     
  6. slybear

    slybear Junior Member

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    Giving away too much is never sa good idea.
     
  7. infoJunkie

    infoJunkie Registered Member

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    You can try using quantcast on your site to understand your visitors better. maybe that might help adjusting your copy. but you did say a large number of people are clicking through and arriving to the vendor's sales page.
     
  8. bryanon

    bryanon Executive VIP Premium Member

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    Why would you mention a special offer if there isn't one?

    Sure, that tactic probably increases your CTR a little bit, but at the same time all of the people that click through (even those who would anyway have clicked) feel deceived.

    This could easily be one of the reasons behind the low conversion rate. Definitely not the only one, or the main one for that matter, though.