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Best way to find advertisers for my website?

Discussion in 'Making Money' started by ScreamingMidget, Feb 20, 2017.

  1. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

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    Ok, I have a website that gets around 2000 unique visitors a day, via Google. This is steadily growing as more articles are added.

    Adsense isn't really cutting it, as it's not making enough, so I'm wanting to find people to pay me for me to list their advert/banner instead.

    But I'm not sure where to find these people. I've tried showing a 'Advertise Here' banner on pages which hasn't worked.

    It's a fact/education type website, so the subjects vary tremendously. One article might be facts about France where another might be foods that contain a lot of vitamin C, so very random.

    Anybody got some tips to help? There's a website called buysellads.com but they wanted a stupid amount upfront from what I remember.
     
  2. Spintent

    Spintent Junior Member

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    Just watch what Google ads run on your site and start contacting those sites directly. Makes sense to me.
     
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  3. propipper

    propipper Junior Member

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    Your "Advertise Here" banner is not working because your visitors are there for information - not businesses trying to sell their products or services.

    Obviously, if you have a decent link profile you can sell them to IMers. I've done a couple of those in the past. But your real money will come from corporations that specialize in education. It sounds like your site topics vary so it may be hard to pinpoint one specific company that would advertise.

    If that's the case, hire a VA and have them scrape some businesses and contact them. See their responses and if you get nothing move on to a different genre.
     
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  4. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

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    Thanks for the feedback.

    The thing is, there is no specific genre. It's facts about pretty much everything, so really the site covers many many genres, topics, subjects, all in one website. So in a way, it wouldn't really matter what subject their business was on, I'd still be likely to find an article (or add an article and promote) something related to their business.

    An interesting idea is what you said about scraping businesses and contacting them. Obviously, that's a numbers game, but it's a nice idea.

    I also agree with what you said regarding the 'Advertise Here' button.
     
  5. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

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    Yeah, never thought about that. Although I find a lot of the ads I see on my site are there because they relate to what I've been browsing on the Internet.
     
  6. propipper

    propipper Junior Member

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    Okay, thanks for the explanation and information.

    Can you split different ads for different genres? For example, I know your site consists of many topics and genres but if you could split your advertising into categories - fitness, health, business, financial, art, lifestyle, etc that will show up on related answer pages. Then, you research and charge accordingly to that category. I know that's a lot of work but it seems like you put in the work already and getting traffic.

    Start with health/fitness. Supplement companies will pay major dollars for advertising - first hand experience with this. Hit the gyms, dieticians, etc. Financial will also be big. I know credit unions are always looking to advertise so they can beat the "big banks". These are the types of companies with nice advertising budgets. I'm not saying they'll all jump on ads on your site and start paying you but if you get one then you're golden. Sweeten the deal by saying they can be the "exclusive" advertiser for that 'section' of your website.

    Again, not knowing they structure of your site but hopefully this helps. I agree - having companies pay for advertising is much better than Adsense. Sign them up for a monthly recurring 6 month or 12 month commitment - then you'll have incoming revenue and that's just for one category.
     
  7. nickky

    nickky Junior Member

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    If your traffic is country/region targeted, you can search for local business to advertise
    otherwise, it's easier to sell CPM via some ad network just like all the other facts websites do
     
  8. England

    England Newbie

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    Direct outreach to people who are doing a better job than you
     
  9. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

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    It's very much worldwide, people come from all over.

    With regards to CPM networks, I tried media.net but it was beyond poor.

    I'm sure BuySellAds wanted an upfront fee from me the last time I checked them out.
     
  10. Spintent

    Spintent Junior Member

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    Just delete your cookies or better yet use private browsing when you want to check real search results i.e. not related to your own searches. Remember, Google tracks us for advertising based own your searches using cookies. So again, delete your cookies or use private browsing.
     
  11. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

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    I'm wondering whether it's worth looking for some Joint Ventures? They do the scraping and emailing and basically finding the advertisers and we split it 50/50.