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Best way to check why my traffic dropped off (30%) over the past couple months?

Discussion in 'White Hat SEO' started by burgertime, Apr 4, 2017.

  1. burgertime

    burgertime Registered Member

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    So I haven't really been checking up with Google Analytics too much the past couple months, and I decided to clock in and see how things are going with my site. I was averaging 30k visitors per month, and when I checked the latest report it was down to 21k for the past 30 days! I normally post about 1 new article every couple of months, and in the past two months, I've posted two articles. Only thing I can think of is for the past month, I Was really bad about keeping up with comments, but I've reconciled all of them now.

    Is there a logical way to "check to see what happened"? I don't know my way around the Analytics dashboard too well, so if there's some sort of report I can generate, could someone post the details of it?

    Many thanks in advance!
     
  2. german seo

    german seo Regular Member

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    Well, check the https://algoroo.com/ and see if your traffic changes correlate with algo updates, might be they do.
     
  3. burgertime

    burgertime Registered Member

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    Thank you for that link! I never knew about that site, so I'm glad I do now. Well, It looks like my site peaked Jan 1st of this year with 31k, and on a 30 day average, has been declining ever since, according to the graphs in Analytics. I see no discernible impact during the times noted in Algoroo.
     
  4. what_hat?

    what_hat? Jr. VIP Jr. VIP

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    Maybe you were ranking #1 for some keywords with good traffic, and a competitor is snatching your position. Going from #1 to #2 can make you lose even half your traffic
     
  5. burgertime

    burgertime Registered Member

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    Is there a tool where I can retroactively check my rankings? I'm not sure if that makes sense or not. For example, I can subscribe to Majestic right now and get some snapshots, but for the purpose of evaluating what has happened, is there a way to backdate searches? Does such a tool/service exist?

    Majestic is a hefty price tag, but my site, as of now, is all but in the dumpster. It was generating $800-$1000 per month in Amazon commissions, and month to date, it is $160. I would consider this severe bleeding. I think I'm willing to spend a few dollars to find out what is going on. The traffic monthly peaked at 31k in January of this year, and is now at 19k which is even down from when I first posted this thread. I'm now nearing a 50% drop - bad times.
     
  6. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Funny I got some sites in that situation too. Straight decline and I haven't changed anything.

    During the Fred update I had a site disappear. It came back slowly over the month of march, is now 20% lower traffic than before it disappeared.

    Also search console is way outdated and that usually happens before a big update. Something's up at google me thinks.
     
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  7. burgertime

    burgertime Registered Member

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    Is it reasonable to not worry about it? Figure that somethings going on, and it will probably change again? I only have one site. This is sort of a supplemental income for me. I definitely don't do this for a living, but losing $800/mo is HUGE.
     
  8. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    I'd say it's worth looking into. But not necessarily change anything now. See what happens over the next few weeks, if the downward trend continues, then it'll require some adjustment.
     
  9. burgertime

    burgertime Registered Member

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    I just took up a trial subscription of Ahrefs. I'm going to try and get some sort of glance at the situation. I'm by no means a pro in this field, but from the way things look in Ahrefs, I look pretty good! This is very bizarre.
     
  10. HaBLaLoCo

    HaBLaLoCo Newbie Premium Member

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    I use Sistrix to check keyword rankings and compare them to past rankings. I have an (Dutch) eCommerce site that was ranking high (started september 2016 with whole new domain) with 3K first month and 6K revenue three months later. And in January all my rankings dropped really hard. After the Fred-update I started to see positions for keywords on GSC but could't see them on Google.nl (I use Google AdWords preview tool to check first page rankings). After digging deeper I found in GSC that I was ranking (and still am) hard on Google.be?? I bit off-topic but I too lost a lot of revenue (now getting some through Belgium :().
     
  11. burgertime

    burgertime Registered Member

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  12. romeoesteban

    romeoesteban Jr. VIP Jr. VIP

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    How much sistrix charges per month, @HaBLaLoCo?
     
  13. fizz707

    fizz707 Regular Member

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    Might happen that Fred is one of the main reasons why your traffic dropped.
    Google was saying that the sites that Fred targets are the ones that violate Google's webmaster guidelines.(so you can review that )
    But the studies show that the vast majority of them are content sites with low-quality articles on a wide variety of topics that are created mostly for the purpose of generating ad or affiliate revenue.
    You can read more here:
    https://www.link-assistant.com/news/google-algorithm-updates.html#fred
    So it is suggested to audit your site for thin content, and update the low quality, low word count pages with relevant, useful information.

    Hope it helps!
     
  14. burgertime

    burgertime Registered Member

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    OK, so I need to do what you suggested. You know, my site definitely is for Amazon Affiliates, but with only 28 articles, all in a similar category, I've got to say, it's a really well done site. I have ZERO black hat efforts employed. Heck, I've even got some good articles up that don't even have any affiliate links. Man...
     
  15. mbreezy

    mbreezy Jr. VIP Jr. VIP

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    You should be checking your Analytics and Search Console every day.

    I would recommend running your site through https://barracuda.digital/panguin-seo-tool/. Which is a tool that will sync your GA data with all office and unofficial algo updates, then you can make a judgment on whether or not your site was affected.

    Other than that, I'd take a second look at the competitive landscape. Have any of your competitors moved up in ranks? Are there any featured snippets that are reducing your potential CTR?
     
  16. mbreezy

    mbreezy Jr. VIP Jr. VIP

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    Google Fred supposedly targeted low quality content affiliate sites. Make sure your affiliate links have rel=nofollow.
     
  17. burgertime

    burgertime Registered Member

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    OK, out of 100's of links, undoubtedly, some of them do not have the nofollow tag. Is there a way to audit ALL of my affiliate links to find which ones do not have that tag? It would take forever to go through every single page, link by link.
     
  18. mbreezy

    mbreezy Jr. VIP Jr. VIP

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    I use Screaming Frog. I think the free version will let you audit 500 URLs max. The paid license is well worth it if you're doing SEO full time or on large sites. Another crawler is Xenu, but I'm not sure if it will help you with check your external links like SF.
     
  19. burgertime

    burgertime Registered Member

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    Exactly what would I be looking for? (yes, I'm serious lol)
     
  20. mbreezy

    mbreezy Jr. VIP Jr. VIP

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    For daily, I'd segment by Organic traffic and use a custom date range to check day over day (ie Monday vs Monday) by in the Audience Overly with the timeline set to hourly. Do the same thing Week over Week. Also, always be checking your Organic traffic Landing Pages in the Behavior tab.

    Search Console: look at Search Analytics. Dig into your top keyword positions and top page positions. Also, keywords and pages that get a lot of impressions but have low clicks and positions might be good opportunities to target.