What would you do to do some promotion for a serious youtube channel ? By" serious" I mean a channel that actually provides real content (think music, entertainment and such) and is meant to stay. Am I on the right path with this? Blackhat: - slow realistic retention views, likes, subs - trying to set social signs that point to the youtube channel and its linked homepage - trying to do some SEO (backlinks) to the youtube channel and its linked homepage Whitehat: - trying to build a real audience with software like toolbox (toolbox is kinda grey hat) - contacting key/multiplication sites to raise attention (websites that are about the same topic like the youtube channel and make reviews) Since I really want to establish something and work on it for a long time it might be an idea to invest into software instead of buying SEO services over and over again? How would you spend 500$ ? Software or promotion services ? Thanks for any input!