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Best Way To Approach Leads-By Email Or Phone...?

Discussion in 'Offline Marketing' started by santhu, Jan 26, 2014.

  1. santhu

    santhu Power Member

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    Hiii As The Titles Says.....

    I am new to the offline marketing.
    I Have some offline leads,to whom i am going to offer some services.

    But what is the best way to approach them,by emailing or cold calling....?
     
  2. lmxftw

    lmxftw BANNED BANNED

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    do you like being called by random people out of nowhere ? I guess not.
    send them an email with your phone number attached first and also tell them that you have their phone number as well and that you'd like to schedule a call. Even if they don't respond to your email you can just call them after a few days and tell them 'hey I sent you an email about scheduling a call. Since you didn't reply I called you to see if you got it. But if you aren't really busy now maybe we can just have a chat about what I want to offer you.'
     
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  3. ChrisX

    ChrisX Jr. VIP Jr. VIP Premium Member

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    If you're referring to these people as leads, I'm assuming these are not random businesses from the yellow pages.
    I'm going to side with lmxftw here- send them a short email to arrange a time for a call. Or just call them directly if they know you already.
     
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  4. dbk03

    dbk03 Jr. VIP Jr. VIP Premium Member

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    From the sales point of view, my personal choice is cold calling...it's far more efficient.
     
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  5. MrBeastsOnToast

    MrBeastsOnToast Jr. VIP Jr. VIP Premium Member

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    Email to schedule a call, if no reply call them anyway.
     
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  6. rszarc

    rszarc Junior Member

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    Cold calling because they maybe dont check the emails or the email doesnt go to the right person in the company.
     
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  7. santhu

    santhu Power Member

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    Thanks for replies guys,really helpful...
    And one more question guys,

    How to approach them by cold calling,i mean i am pretty new to cold calling and
    I don't like calling them,bcoz i suck at it.
    Anywhere where i can hire people who can call them instead of me and closes the deals.
    At affordable prices

    Pls post your opinions guys,i really stuck at this....
     
  8. BloodyNinja

    BloodyNinja Jr. VIP Jr. VIP Premium Member

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    Depends on your leads and product. First put yourself in your lead's shoes. Some housewife may have time to chat with you, some CEO may not. You gave out too little info to give an advice.
     
  9. lipton80205

    lipton80205 Newbie

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    Both. Use an email to warm up the call. If you don't reach them after 2 calls, drop them a 2nd email.

    There is some old sales statistic that it takes the average of 8 touches with a prospect before they become a client. While this might be dated information, I still find it to be some what accurate. MY day job is outside sales.
     
  10. Light5aber

    Light5aber Newbie

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    Emailing is a good idea to open up a converastion on the phone. You can probably open up with "Hi Mr.x , I sent an email to you 2 days back, what do you think?" From here you can pitch to close an appointment.
     
  11. kiji999

    kiji999 Newbie

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    Hi

    thanks for you help, its very informative. I will start to build an email list of very targeted business in my area tommorow morning and then send an email to them for a phone call... then follow up by phone.

    I already tryed a few software to scrap e-mail... but its never local. What do you use to easilly scrap phone and email of local business? ... instead of doing one by one visiting their website. I don't really wanna pay High price to get 50 to 100 emails and phone number...

    Thank you very much for your advice.
     
  12. kiji999

    kiji999 Newbie

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    Currently building up a list on speadsheet via google map and yellowpage.
    I tryed a few apps, without any success.

    If any of you have better ideas for specific targeted local building list method, let me know!
     
  13. thisismymp3

    thisismymp3 Power Member

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    its not a cold call if you have the lead generated, so go get em tiger, and nothing wrong with cold calling, its the bread and butter of any sales business selling things over the phone.

    don't be scared either.
     
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  14. weshare

    weshare Registered Member

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    Actually it depends on your service.
    What do you offer?
     
  15. MagicMike

    MagicMike Power Member

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    The method I use and what I believe to be the best overall method to "make calls" and not "cold call", is this:

    Simply call the business FIRST and ask what their email address is, that you need to send them an email regarding their _________ (fill in the blank with whatever it is you are selling... website, video, some reviews you read about them online, etc).

    One of two things now happen:

    1. They ask what the email is about, and now a conversation (not a cold call) starts... or
    2. They give you their best email address... you tell them what your subject line will be and that you are sending out the email within the next 5 minutes and they look for it.

    In my opinion this is the best method of getting results and without experiencing the level of rejection that pure calling will give you. Calling DOES work; email alone does NOT work. This combination is VERY effective and you get your message to a very high percentage of people.
     
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  16. cssbros

    cssbros Newbie

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    Would really prefer to email a client first and see if they are gonna be responding, set a call meeting right after then.

    A lot of people tend to decline something that was offered on call.
     
  17. asasa

    asasa Newbie

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    email them first and then ask for their phone number "so i can tell you more...." etc.
     
  18. finnarion

    finnarion Newbie

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    When I am in the similar situation, I'm sending an email first (or LinkedIn message, works even better) and then we either schedule a call, either I call myself in order to know if he received my letter.