Best Way of Transferring Link Juice to New Site?

thewelshman · Jun 21, 2017

Hi All,

A client of mine is in the process of re-branding their organization, including their name and domain.

What's the best way of transferring all backlinks etc to the new website? I'd take an educated guess of a 301 redirect but am looking to you guys for any advice you're willing to give.

Any help is much appreciated!

ChiefBeef · Jun 21, 2017

301 redirects is pretty much the best way. If possible, make sure the pages you're directing to has more or less the same content so users and crawlers can go "a-ha, I guess this is the new page since content matches the previous page".

GReaperas · Jun 21, 2017

A 301 redirect is the easiest way to pass link juice from your old site to a new one.
However to transfer the full power of all your backlinks you will have to get all of them to link to your new domain.

Los Angeles SEO Agency · Jun 21, 2017

Agree with everyone above!

Additional Quick tips:

1. Add both sites via WMT so they pick up the 301 faster

2. Make sure you create a sitemap for the new site and submit to WMT

3. Collect all URLs from your old domain and 301 them to the new pages on the new domain and if there's any that don't match up you can send them to the homepage or another relevant page so you can retain that link juice

Note: The 301 might take a week or two to fully pass on the PR and in my experience it usually passes around 90% or so . You also may want to target the new domain with some branded and raw anchors first before you start targeting the money keywords.

Hope this helps and best of luck!

Warm regards,
Mark

Parker2010 · Jun 22, 2017

securelinkbuilding said:
Agree with everyone above!

Additional Quick tips:

1. Add both sites via WMT so they pick up the 301 faster

2. Make sure you create a sitemap for the new site and submit to WMT

3. Collect all URLs from your old domain and 301 them to the new pages on the new domain and if there's any that don't match up you can send them to the homepage or another relevant page so you can retain that link juice

Note: The 301 might take a week or two to fully pass on the PR and in my experience it usually passes around 90% or so . You also may want to target the new domain with some branded and raw anchors first before you start targeting the money keywords.

Hope this helps and best of luck!

Warm regards,
Mark

Great suggestion.

Best Way of Transferring Link Juice to New Site?

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