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Best Way of Transferring Link Juice to New Site?

Discussion in 'White Hat SEO' started by thewelshman, Jun 21, 2017.

  1. thewelshman

    thewelshman Newbie

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    Hi All,

    A client of mine is in the process of re-branding their organization, including their name and domain.

    What's the best way of transferring all backlinks etc to the new website? I'd take an educated guess of a 301 redirect but am looking to you guys for any advice you're willing to give.

    Any help is much appreciated!
     
  2. ChiefBeef

    ChiefBeef Registered Member

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    301 redirects is pretty much the best way. If possible, make sure the pages you're directing to has more or less the same content so users and crawlers can go "a-ha, I guess this is the new page since content matches the previous page".
     
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  3. GReaperas

    GReaperas Junior Member

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    A 301 redirect is the easiest way to pass link juice from your old site to a new one.
    However to transfer the full power of all your backlinks you will have to get all of them to link to your new domain.
     
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  4. securelinkbuilding

    securelinkbuilding Jr. VIP Jr. VIP

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    Agree with everyone above!

    Additional Quick tips:

    1. Add both sites via WMT so they pick up the 301 faster

    2. Make sure you create a sitemap for the new site and submit to WMT

    3. Collect all URLs from your old domain and 301 them to the new pages on the new domain and if there's any that don't match up you can send them to the homepage or another relevant page so you can retain that link juice

    Note: The 301 might take a week or two to fully pass on the PR and in my experience it usually passes around 90% or so . You also may want to target the new domain with some branded and raw anchors first before you start targeting the money keywords.

    Hope this helps and best of luck!

    Warm regards,
    Mark
     
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  5. Parker2010

    Parker2010 Jr. VIP Jr. VIP

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    Great suggestion.