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Best time to promote Halloween?

Discussion in 'BlackHat Lounge' started by theconscience, Sep 23, 2015.

  1. theconscience

    theconscience Regular Member

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    When is the best time to start promoting Halloween?

    I looked at Google but cannot get any sort of definitive answer
     
  2. HammerDownTom

    HammerDownTom Registered Member

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    Seems the industry standard is to push hard a soon as we hit October. I see adverts here and there in Sept that increase a bit towards the end, but the real onslaught starts Oct 1st it seems.
     
  3. HelloInsomnia

    HelloInsomnia Jr. Executive VIP Jr. VIP

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    That depends on how you want to promote it. If you want to do SEO then you should have already done most of the work and seeing results (moving up in the ranks). Unless it's rank/bank then probably start that nowish.

    You can search for related keywords in Google Trends: https://www.google.com/trends/explore#q=halloween

    As you can seen just from that keyword October is when people are looking for "halloween" - I'd take it further and look at more keywords because that is probably mostly people wondering the actual date.
     
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  4. moonshine7000

    moonshine7000 Senior Member

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    Its best to do it now if you doing SEO.So you can at the first when the event occurs.
     
  5. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Apparently right now. I went to Target the other day and I saw that they already have the candy and costumes set up. Those big chain stores typically do a lot of market research to determine the optimal time to begin setting things up, so if you don't have a clue then you can try to mimic them. Of course, what works for them might not work for you, but it's still worth a try.

    Now, if you want to do your own research, you can use the Google Keyword Planner and type in various Halloween related keywords. For example, the search volume for the keyword "Halloween costumes" starts to go up in August, roughly triples in September and roughly triples again in a surge during October. Depending on what you're promoting, you can use data like this to get an idea of when you should begin promoting it.
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    Last edited: Sep 23, 2015
  6. theconscience

    theconscience Regular Member

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    Done a few mate but simple stuff as I am not technical