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Best Strategy to Rank an Authority Site?

Discussion in 'Black Hat SEO' started by sotto123, Aug 30, 2016.

  1. sotto123

    sotto123 Registered Member

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    A few weeks ago I started a new site with the goal of turning it into an authority site. I don't necessarily mean the go to site in my niche. Instead, I'm talking about a site with 8 broad categories (pets, sports + outdoors, health + beauty etc.) that will eventually have hundreds of posts. For lack of a better word, I'm using "authority."

    On-site seo should be fine. Homepage links to categories, categories link to articles. Articles link to other articles only in the same category in a "related posts" widget at the end of each article. All articles are at least 2,000 words long, a couple are even over 5,000 words.

    I've only done a press release that links to the homepage and a few categories so far, and some web 2.0s that also targets them and a few articles too, so I don't expect to be ranking and getting traffic yet. I currently have around 15 articles up so far..

    What's the best way to rank this sort of site?

    Is it to send powerful links to the homepage to build up the site's authority?
    Perhaps send links to the category pages, as they all link directly to the articles?
    Target individual pages?

    Really not sure what the most efficient course of action would be here.
     
  2. The Curator

    The Curator Jr. VIP Jr. VIP

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    First off, here's the best sites on the subjects,
    1. http://fatstacksblog.com/
    2. http://www.rankxl.com/blog/
    3. https://www.authorityhacker.com/blog/
    4. http://www.nichepursuits.com/
    Second, you obviously have your keyword research done, unless it's just going to be reviews of products (still should have keyword research). Next you need to figure out your silos for your category posts to link back to. You should have a silo for every subcategory within your big categories, having a silo for a general category would be tough. So if you have pets, and you have a subcategory pet toys, have that be a silo to build your blog posts to link back to. Have your main categories obviously link to these subcategory silos, and have content on the categories page linking to those subcategories, or robots.txt disallow that page. Then start blogging and putting a link in the beginning of each blog post leading back its corresponding silo.
    [​IMG]
    Next I would come out as a brand instead of a site, register the site as a business (not giving legal advice) in the eyes of directories and citations. Build some trust with other sites that way. If this is going to be an authority site you need to link out to some authority sites, I would probably take the brand one step farther eventually getting some editorial links on sites to spread the word out about your site (along with a press releases).

    When doing guest posts (real ones, don't do pbns) try to get contextual links that point back to your silo category posts, i.e. above have a guest post that points back to your hiking category post, which will filter down to the links within that category post which are the top articles/keywords supporting that silo/category/article. Or you can get a guest post to an individual blog post if the keyword for that post has a lot of traffic. You could do it for easier keywords to be the top result for that keyword, which will increase your authority and rankings for other keywords, OR you can tackle a more competitive keyword to start chipping away at rising in the ranks for it.
    Guest posts to category silos, or easy comp keywords with traffic that you want to dominate and be number one in, or hard comp words to chip away at.
     
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    Last edited: Aug 30, 2016
  3. wayne1977

    wayne1977 Regular Member

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    That's a mouth full of information
     
  4. The Curator

    The Curator Jr. VIP Jr. VIP

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    [​IMG]
     
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