A few weeks ago I started a new site with the goal of turning it into an authority site. I don't necessarily mean the go to site in my niche. Instead, I'm talking about a site with 8 broad categories (pets, sports + outdoors, health + beauty etc.) that will eventually have hundreds of posts. For lack of a better word, I'm using "authority." On-site seo should be fine. Homepage links to categories, categories link to articles. Articles link to other articles only in the same category in a "related posts" widget at the end of each article. All articles are at least 2,000 words long, a couple are even over 5,000 words. I've only done a press release that links to the homepage and a few categories so far, and some web 2.0s that also targets them and a few articles too, so I don't expect to be ranking and getting traffic yet. I currently have around 15 articles up so far.. What's the best way to rank this sort of site? Is it to send powerful links to the homepage to build up the site's authority? Perhaps send links to the category pages, as they all link directly to the articles? Target individual pages? Really not sure what the most efficient course of action would be here.