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Best Strategy for me

Discussion in 'White Hat SEO' started by Ste Fishkin, Feb 2, 2014.

  1. Ste Fishkin

    Ste Fishkin Jr. VIP Jr. VIP Premium Member

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    Hi all,

    In terms of SEO I have a decent knowledge and experience level but... I'd like your opinion.

    Right now I have an 'agency' website and that is it. I treated it like a churn and burn domain and SEO wise its been raped anally by an iron girder with pre-pand tactics. I still drive traffic to it by offline methods so it does ok.. but I want to get back into the search engines. Content wise it's good and I'm going to keep it going but expand on other domains which is the hard bit.

    In the next couple of weeks I'll be setting up the following websites to expand my web design business:
    - Freelance portfolio - For people that want to hire me rather than my agency. Ideal for smaller businesses that can't pay $XXX an hour to an agency.
    - Personal blog - I want to start blogging to drive more traffic and become a authority in my space.
    -
    Niche agency- I am starting an agency that specialises in a specific niche that will not be branded as part of myself or my agency.

    My questions are what is the best way to set this all up SEO wise...

    Would you stick the blog on the same domain as my freelance portfolio?

    I'm really really torn on what would work best for the blog, would it be better on its own... or would it boost the portfolio site if its on the same domain.

    would cross linking them both help each other?
     
  2. funkybunker

    funkybunker Supreme Member

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    Sticking the blog on your domain is a nice idea, it would certainly simplify your life as well as clients'. They won't need to do as much searching.
    I agree the continuous blogging will also add fresh content + helping your portfolio section.

    I'm no expert on linkbuilding so do as you will. It's good to see you return Ste Hughes.
     
  3. Ste Fishkin

    Ste Fishkin Jr. VIP Jr. VIP Premium Member

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    Thanks for the welcome back :)

    Thats my thoughts as well, but I also THINK in my mind OVERALL I will probably reach more people of they were separate and I can direct them to my portfolio/agency from the blog....
     
  4. Danny1111

    Danny1111 Elite Member

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    It used to be better to have everything separate and work on them individually .. But honestly now with google looking for authority it's probably better to have them part of the same domain.

    this is just my opinion and what I have seen working with a few sites.. All the best.
     
  5. Veyron

    Veyron BANNED BANNED

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    I think it'd be best to have everything on your main domain for a couple of reasons. One, those who come to your site are already going to be interested in Web Design as from my assumption, the traffic is targeted as you're driving traffic from offline methods. By providing all of the information on one site/domain, everything your potential clients would want to know about you or your business/service will be available on one centralized site meaning they don't have to go to one site for your blog, one for your services and one for your portfolio. This should increase your conversions while making everything about you or your service(s) easier to find & read.

    Also, from what you mentioned I assume you're a victim of Neg. SEO, is there a reason you don't want to Disavow some of those links so you can focus on establishing and building an authority site instead of just using it as a "Churn & Burn" site?

    While it may be a little time consuming, you'd benefit from it in the long term and would allow you to build a more authoritative site/brand which obviously is much better then a "Churn & Burn" site.

    Any ways, best of luck to you and your business and it's nice to see you back! :)
     
  6. Ste Fishkin

    Ste Fishkin Jr. VIP Jr. VIP Premium Member

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    Thanks, veyron

    The site I use now has not been NSEO'd... but its a great domain and all my branding efforts have been using this domain and name. I won't touch it, ill let it rock its doing its job.

    The new sites are to expand a little more.

    The blog... I'm not sure how much I will be blogging about web design. How much can you fucking say about layouts and stuff, even 'successful' web design blogs are boring as fuck. I've got 30-50 topics written down to blog about and most of them are related to marketing and getting the most from the web as a small/medium business.

    I just don't know what the fuck to do, both routes have merits. I'll flip a coin or something.

    Stick them on one domain and get authority on my portfolio site...

    or stick them on separate domains, show my knowledge and skills in the blog and point readers across to my portfolio...
     
  7. lucasbraydon

    lucasbraydon Supreme Member

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    Ste is that you?
     
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  8. netmoney1

    netmoney1 Executive VIP

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    Since the domain is raped move on. Forget the "disavow" crap - waste of time. This is what I would do if I were you:

    1. Continue to drive traffic to the raped site via your offline promotions while you set up a new agency site.

    2. Include the portfolio and blog on the new site. All in one. Build it the right way and all components will work together for you. Keep the blog updated all the time. Continuing to add new content on a regular basis will make the entire domain stronger. This way down the road it will really start to snowball.

    3. You won't need to worry about maintaining separate sites. Turn it into one rape free monster site.

    4. When the new beast it complete and ready to launch simply switch up your offline marketing to push the traffic to the new site.

    5. Take raped site behind the barn and shoot it.

    6. Then just focus 100% onto the new site
     
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  9. Ste Fishkin

    Ste Fishkin Jr. VIP Jr. VIP Premium Member

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    I seem to be the only one who thinks separate domains is the way to go so one it is :)
     
  10. KELLOGGS

    KELLOGGS Supreme Member

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    Can you PM a link to the raped site? I'm interested to what you've done to it.


    On topic:
    The blog and freelance site is definitely the way to go.

    I'd slowly build your Freelance site combined with the blog to get that constantly updated and added content that G love.

    Then in the background, build a new site for the agency and once it's ready, feature it on your freelance site. It's one way of upgrading clients to more expensive contracts as you'll have built up trust from your more personally orientated Freelance site and blog.

    In the future, I wouldn't do too much SEO on the Agency site, pump all of your potential clients into the Freelance site and if they want the wonders that your Agency offers, you can direct them there.