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Best software for those long sales letters??

Discussion in 'BlackHat Lounge' started by BuzzKill, Dec 28, 2007.

  1. BuzzKill

    BuzzKill Executive VIP

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    We are going to be finishing up an e-book soon. I am excited about it. It has nothing to do with marketing or sucker bets, it will actually be very valuable to quite a few people. I suppose its time to start thinking about writing one of those long obnoxious $97 no $67 no $47 sales pages. The copy writing is no problem, but I would like a recommendation on software that is used to actually compile the sales page. Does anyone care to voice an opinion?
     
  2. nicho

    nicho Regular Member

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    I have always used the push button letters software from marlon sanders the guys brilliant he was a direct copy writer long before he came on line his compamy is high response marketing inc
     
  3. Entrepreneur

    Entrepreneur Regular Member

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    Off the top of my head there is also Yanik Silver's 60 Second Sales Letters and I have a feeling Derek Gehl has a good one as well, and he's certainly not someone to fill the market with dogshit.
     
  4. artswerdstone

    artswerdstone Power Member

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    Frankly said, I am tired of reading 4-10 screens long sales copies. I bet most of users just don't read every word, and they just scroll down pretty fast to see "what's in it for me".

    Sales copy software makers want to sell you their own soft, thus obviously they'll make it all complicated.

    And if you're going to use sales letter creation software, then you will have a copy very similar to 10000 others. Wouldn't you better stand out of the crowd and have something unique and special?

    Software created sales letters are all based on a limited list of headline sentences. These were very good once, but after they are overused and abused....
    I really feel a pain when I have to read another sales letter starting with "Who else wants to ...".

    Ewen Chia started to put the order section at the top of the sales letter too. Good idea.
    Some people can decide fast, if they wish to order or not. Long tail is for those who need to think more before to decide.

    I'd suggest you try to be your own copywriter, then ask some good friends to make reviews of the drafts until you get an acceptable model of your own. I have a good reason advising this: you are the author of the e-book, you know best why you've written it, to whom you are addressing it, and what customers can gain.

    It's more important to be realistic, to say something most of your customers will agree, than keeping all the 13 points of a classical sales letter.

    A couple of days ago I've reviewed some really good video tutorials about writing sales letters, and I was amazed to see it's nothing changed during the past 100 years about a good sales pitch. Sales letter is in fact a sales pitch, just it is not spoken, it is written.

    All the rules of a pitch are set, which is fine. Not because there should be any rules, but because there is one working way, and thousands of not working ways of how to achieve a good result.

    The only problem is, there are many who try to use these rules, but not all have the understanding of what is the reason for each of the steps to be done, thus the results can be quit different.

    For instance, let's see the use of bonus giveaway coupled with the sale of the main product. Many used to just give some extra bonus just because others do it. But without understanding, how this tactic works, and how a bonus giveaway shall be exploited, the bonus is just a wast and it doesn't increase the sales.

    The proper way to use such a giveaway is to use it for turning on those prospects who have some desire but that's not enough to decide to buy right now. Using a giveaway in the proper way is the following:

    When prospect have reached to a point where he likes the main product, and he knows the price but he hesitates to say or click "Yes, I want it!", make him to hold on for a minute. Say "Hold on! Hold on for a minute, don't buy. Don't buy until I'll show you all, and there is more to offer." Then present your gimmick or extra product you're going to use FOR MAKING PROSPECT TO DECIDE FAST. Make up the gimmick to be more attractive than the main product is. And you say you are going to give it for free.Then make it scarce. Say it is limited. You can't give it to everyone passing here. Give some good reason for why there is some limitation. You can say, it is a test version for free, the price is not set up for it yet etc. It is important to give a realistic reason for why not every customer will be able to get this gimmick (but don't say it's a gimmick). You just say it is limited to the first 9 (or 3) customers who order now. Then remind, all can buy your main product xxx for $xx anytime, with so and so benefits and warranties, but ONLY first 9 customers who order now will get the FREE bonus product yyy. Here you shall insert a script with a countdown, to make it real:


    9... 8... 7... .... 2... 1... IT'S OVER

    You can put alongside the countdown some other script displaying purchases synchronized with the countdown (e.g. put there a display that shows some IP address),
    and also make the appearance of an actual crowd of competing prospects being there.:
    indicate: YOUR IP: 200.888.0.122
    THIS PAGE IS VIEWED BY 25 USERS: 65.66.888.0.222
    200.888.0.122
    89.88.555.11.22
    99.155.1.0.25
    77.555.555.55
    125.125.2.2
    .....

    Make it scrolling, and the number of users fluctuating.

    You will make an appearance that will give the feeling of a real auction.

    I bet you will triple the sales if you'll use EXTRA BONUS in this way.

    (Now I realize, I could write a whole tutorial about how to make burning hot sales pages and eventually some good templates as giveaway to be coupled with the e-book sales).

    Just go on and design your sales page, then ask your friends to review it to make it not just attractive , but irresistible.

    Good idea to read the butterflymarketing report if you can get it to get further good points about how to make your product launch and make firesales.
     
  5. PieBrain

    PieBrain Newbie

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    Interesting... very good post!

    What are the 13 points of a classical sales letter?
     
  6. bluey

    bluey Registered Member Premium Member

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    There are a ton of links to good copywriting books on this site do a search.

    I believe that the long sales letter is slowly being replaced by the video infomercial which can say a heck of lot more and you don't need to be genius to write one.

    Just look at some ads you like and then copy them get one made on Elance or even Craig List for a couple of hundred bucks.

    Hope this helps if you need any pointers just drop me a PM and I will try to help.
     
  7. digitalmaphia

    digitalmaphia BANNED BANNED

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    Holy crap artswerdstone, you gave away some really good ideas there...shit, I would love to hear anything else you have for making burning hot sales pages. If you have time, can you PM me or share the ideas here...I'm all ears!
     
  8. StillSmiling

    StillSmiling Jr. VIP Jr. VIP Premium Member

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    I'm gonna piggyback this one in agreement! Artswerdstone, You got a ebook we should know 'bout???:)
     
  9. goonieguhu

    goonieguhu Junior Member

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    IMO, I hate extra long sales letters, especially ones that hide the ball for 3 or 4. Go screens. Give me a chance to order at the 1/3, 2/3 and end points.
     
  10. artswerdstone

    artswerdstone Power Member

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    Thank you for the question PieBrain.
    If you're interested in the elements of long sales letter, and you can handle to keep the subject very interesting (to keep your readers devouring your sales letter from the first letter to the last), I'd better show you here a fuller, 21 elements lists for a sales letter.
    21 elements of a long tail sales letter

    THE HEADERS

    1. Pre Head ("eyebrow"). To grab attention of TARGET PROSPECTS.

    2. Headline. To get reader interested to read the rest.

    3. Sub Headline ("deck copy"). To make appetite to customer to cause him desire to read further.

    4. Invitation to read further. It may be a little hint or a just subliminal sign as: "more", "...", "read further", "continue reading", a little arrow etc.

    THE BODY

    5. Subheads ("bucket brigade"). Attention grabbers designed to keep prospects reading.

    6. The hook ("intro", "lead"). To stick readers to the content. It may be a controversial statement, some mystery statement, or anything very interesting.

    7. The common problem that readers agree. To show the problem to be solved by your product, and to show why known solutions cause further problems. Address emotions.

    8. Trust builder. To make readers believe your statements, because they have a similar experience and they know you are telling them the truth, because many people agree with you, and because some respected authority tells it. Show conservatism.

    9. The solution. To present your product with its features and benefits. Be brief and demonstrate the why. Create strong interest.

    10. The proof ("testimonials"). To reinforce the credibility. Show facts and data. Address the reason.

    11. The summarized offer ("emphasis"). To help prospect to understand the offer and conclude he wants to have the product.

    12. The bargain. To show the value higher than the price.

    13. Guarantees. To diminish Buyer's consideration about the risks, or to make no risks at all. ("Satisfaction Guaranteed")

    14. The Limitation of the Supply. To prevent postponing the decision to buy.

    15. The Limited Bonuses ("Hold on! Don't buy... don't buy yet. There is more to it. But not for everybody..."). To make prospect to decide fast!

    16. Call to action. To tell to customer he has a chance to buy right here and now.

    THE POSTSCRIPTS

    17. Yes or No. To show what to loose and what to get if a prospect chooses either Yes or No to the offer.

    18. The Lower Offer

    19. The Higher Offer

    20. The Surprise Bonuses

    21. Tell a friend.
    There is not always need to use every element. You can use 5, 7, 11 or how many are needed to attain the desired effect.

    Avoid following blindly a scheme or a tutorial when you create a sales letter.

    Writing is an art. You have to be skillful to create an emotional impact in the reader.

    Know your public, know your product and know your market before to start.
    If you can't be wax enthusiastic about the product, just forget it.
    If you don't like your prospects, better change your profession and don't try to sell. Or try at least to find something you can like in one of your prospects. Then find another thing you may like etc. until you feel good about helping your customers.

    Another choice is to find a good copywriter who will do the job for you.
     
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    Last edited: Apr 27, 2008
  11. digitalmaphia

    digitalmaphia BANNED BANNED

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    I'd like to hear your other ideas artswerdstone on making burning hot sales pages.

    Can you share some more ideas for that? Your previous one was Golden!

    DM
     
  12. oscarslater

    oscarslater Regular Member

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    i write a lot of sales letters and i think that they should all be done by hand not using a program

    there is a great thread here at hxxp://www.blackhatworld.com/blackhat-seo/member-downloads/3862-michael-silk-s-copywriting-book.html

    where you can get a copy of Michael Silks copywriting book

    must have if you sell things online or offline

    os...
     
  13. artswerdstone

    artswerdstone Power Member

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    You've pointed out an important thing: sales pitch for a single customer shall stop when the customer decides to buy, unless you've to tell something important to avoid impulse-buyer's impulse-claims after he had purchased.

    A floating frame on the right side with a "click here to get your xxxxxxxx now" may do the job. (xxxxxxxx=your product name)
     
  14. artswerdstone

    artswerdstone Power Member

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    Thanks for your interest. Perhaps I'll have to compile an e-book about sales letters.

    Meanwhile try to find some good writings of Bob Bly, Michel Fortin, Clayton Makepeace, Mark Joyner, David Garfinkel, Joe Sugarman, Dan Kennedy, John Carlton and other great copywriters, if you are interested on this subject.
     
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