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Best SEO Strategy for Franchises

Discussion in 'White Hat SEO' started by seotophat, May 27, 2017.

  1. seotophat

    seotophat Newbie

    Mar 4, 2015
    Likes Received:
    In the case where a business has franchises (not talking McDonalds, but maybe a small business that has offices 8-10 offices each in a different state) what's the best SEO Strategy?

    Obviously you can create local business citation listings but the Google 3-Pack results also factor in organic rank in addition to proximity to the user's location (and other things).

    Is it worth spending the significant time and money to create 8-10 unique websites that just share the business name and logo but otherwise all have unique content. That would seem very hard to do if all 8-10 locations provide the same exact services in the same exact way with the only difference being their physical location.

    Or would a better, more reasonable strategy to just have a main website and then have one profile page for each location with NAP, photos, unique description of the location, maybe a second page highlighting the staff at that location. But the home page and service description subpages would all be shared.

    Or what about put each office on it's own subdomain, like state1.domain.com. Make the home page text mention their location so it's pretty similar to the main site text but may have a few different photos and sentences. In the generic service description pages, make them have canonical tags point to the main site's version of the pages because otherwise it will be duplicate content.
    Last edited: May 27, 2017
  2. cplay

    cplay Regular Member

    Sep 30, 2016
    Likes Received:

    SO much easier, no domain authority is lost this way also.

    Make sure to silo of these different locations under something like "franchise locations" so google can understand this is a physical brick and mortar business with multiple locations.