After somewhat recently reading an article on "number dissection" (the amount of syllables in your number) I began to question if ending my prices in 7 was the best idea. Most places don't use 9 anymore as people have become more accustomed to it. I always settled with 7 personally, IMO it looks "slimmer" than a "bulky" 8, and some people associate it with luck. I since then have began using 8, and I must say it does feel like something costs less when I really think about it... However I don't know if my mind is just playing tricks on me... So I ask YOU, what do you think is the best number to end a price in, and why? PS: Always try to avoid using dollar signs ie instead of $88.88 Use 88.88, or if you absolutely have to make sure the dollar sign is small, restaurants use this tactic in "menu engineering" to stop people from thinking about money when they spend it, just how effective it is I don't know.