It's one of those questions where it is difficult to find the right forum category, so I am posting this here under design while it's actually about money making. Let's say you have a regular blog with pictures and text. 2 paragraphs of text are followed by a photo with a short caption using full width of main area. I want to place text ads close to the photos. What would result in higher CTR: below photo or above photo? This is not for adsense, no need to comment on Google TOS.