1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Best Practices for Optimizing Website with Multiple Locations

Discussion in 'White Hat SEO' started by zee007, Jun 5, 2014.

  1. zee007

    zee007 Senior Member

    Joined:
    Jun 25, 2012
    Messages:
    806
    Likes Received:
    95
    Location:
    Texas
    What is the best way to optimize a website that has multiple physical locations and services. What if a client had 5 distinct services such as garage installation, garage repair, garage painting etc and had 5 different city locations? I know you need a page for each location + service, so that would essentially mean 5 services x 5 locations = 25 pages?
     
  2. pahosa

    pahosa Junior Member

    Joined:
    Jun 20, 2011
    Messages:
    134
    Likes Received:
    11
    This is interesting, i am not sure what the others would think but if it's different services on different places, I believe the best way although expensive is to buy separate domains, 25 domains! or make use of subdomains. But if you want pages.. You can use the brand name then make a list of services then their locations.
     
  3. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    1,922
    Likes Received:
    1,302
    Occupation:
    Peeping Tom
    Location:
    Florida
    If I am understanding this correctly this business has several physical locations, At the very least I would create several Google places, one for each address. You will notice that for local searches Places pages often show up as long as they have an address in that city,
     
  4. zee007

    zee007 Senior Member

    Joined:
    Jun 25, 2012
    Messages:
    806
    Likes Received:
    95
    Location:
    Texas
    Yes, the company has 5 very different locations and 5 very different services. Preferably, I want t each page dedicated to a service + geo location. Does this really mean 25 unique pages?

    Creating separate sites cant be a solution as I have never seen anyone do that (large or small brand names). Its always under one domain.

    Creating Google+ pages will definitely be part of the strategy, but I'm thinking from an on-page perspective.

    Large brands like gyms and fitness centers typically leave all their pages non-geo targeted and just have a page dedicated to each location/address under a "Locations" tab. This could be the other option. But those are large brands, which Google will show in either case. Not sure if this strategy would work for an unknown brand.
     
  5. Techxan

    Techxan Elite Member

    Joined:
    Dec 7, 2011
    Messages:
    3,093
    Likes Received:
    3,585
    Occupation:
    Local SEOist
    Location:
    TEXAS (you have to yell, its the law.)
    ^^ You are on the right track, but instead of having 25 pages you only need 5.

    You make a page for each location in the domain and promote that particular locations info and services.

    Hummingbird threw creating multiple pages for similar keywords out the window because it understands synonyms better.

    You treat a completely different location just as you treat a completely different service. Make a page of it's own (or 3 or 4).

    In your example your keywords are all related to garage customization.

    If site A does garage installation and firnishings then say that on their geolocated page.
    If site B does garage interriors and garage painting, then say that on their geolocated page.

    Where it is OK to build two sites is when the services are not related.

    If site B does garage interriors and garage painting, and they also to custom swimming pool decks, you would build two sites for it. One would target the two garage related terms, and one would be about the deck building service.