I know that there will be some out there that think they know everything and or will say "Oh Thats for N00bs", well deal with it and move on if you want to keep turning away customers... Any way. Going along with the thread for using psychology of color(SEO20 Good one!) this post should also help in creating a website tailored to most visitors/customers. Navigational ease can be quite simple but there are so so many sites out there that get it wrong and effectively drive off the very people they are wanting to sell to!! Navigational ease is meant to provide links to pages that people want to view. For instance, say you are selling or blogging about reptiles and their supplies. BAD: It would not be a good idea to only show linked images expecting people to figure out where they are or where their information is that they want to access. If you were to do this not only would this frustrate the customer but would also confuse them and make it difficult to get where they are going. GOOD: A better idea would be to provide clear cut concise menu items for your visitors i.e. Home | Blog | Cages | Lamps | .... not only providing a clear cut navigation bar as well as links to those same pages put throughout your text will make it alot easier for your visitor to get what they want as quickly as they want. Well thats it for now. Hopefully this helps with designing your next site.