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Best Media buys course/videos?

Discussion in 'Social Networking Sites' started by smolodoys, Apr 13, 2011.

  1. smolodoys

    smolodoys Regular Member

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    I'm looking to get into mediabuy and was wondering whats the best video/courses to watch/read to get start and start making some money, got money to invest, Thank you for advice.
     
  2. gasguirre

    gasguirre Newbie

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    I'm also very interested on this, I'm trying to learn how to use medibuy, I come from search engine traffic, but is too unstable, I want to start using mediabuy
     
  3. BlueSnow

    BlueSnow Registered Member

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    search Chad Hamzeh on google
     
  4. nameless7

    nameless7 Regular Member

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    I suggest Media Planning & Buying in the 21st Century by Ronald D. Geskey
     
  5. Yarosss

    Yarosss Jr. VIP Jr. VIP Premium Member

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    Here is the list that I find the most helpful for a newbie. I hope that will help you.:)

    Advertising Media Planning
    -- "This is a textbook-like book by Jack Sissors and Roger Baron. It covers a lot of the basics you'd learn in a class."

    Advertising Reach and Frequency by Colin McDonald-- "This is another textbook. It covers probably the most important concepts in media planning: reach and frequency."
    Ogilvy on Advertising by David Ogilvy, the godfather of advertising -- "While a creative guy (not media), what he has to say about advertising consists of some of the most important truths about marketing and mass communication."
    The Online Advertising Playbook by Joe Plummer, Steve Rappaport, Taddy Hall and Robert Barocci -- "There's good, practical information here that will introduce you to the practice of digital/online media planning."
    Public Opinion, by Walter Lippman -- This book was published in 1922. The focus is on media and democracy, and whether or not those two things can co-exist.
    Coercion: Why We Listen to What "They" Say by Douglas Rushkoff -- This book is probably more about the ills that can be caused using the tools of mass persuasion (remember the Nazis?)
     
  6. Crazy Monkey

    Crazy Monkey Jr. VIP Jr. VIP

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