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Best Match Giving 1st Spot to Seller 1 vs Seller 2 for Unknown Reason

Discussion in 'Ebay' started by weirdaljr, Jul 8, 2015.

  1. weirdaljr

    weirdaljr Junior Member

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    I have been helping a friend of mine "troubleshoot" why his product is second in the Best Match results for all common keywords on a product and now I am getting stumped.

    First I checked his the sellers against eachother and found my friend to have more feedback, a higher percentage feedback, and a longer aged account, with both being top rated. Next I checked the listing specifics and found that both had a quality title, description, and all specifics filled out, with identical return policies.

    After seeing his account should rank higher then the other sellers I thought it wouldn't be a problem taking the first spot. When I started helping the other seller had more sales, but that is not the case anymore. I had him try adding pictures since he had 6 so now both him and competition are at 12. I had him modify the item specifics with some keywords, and not he has more sales, and has always had slightly lower price, while having the better account, more sales now, matched return policy, and I even had him try mathcing the title and he has never been moved to the 1st result in best ranking. He stays at #2 for a unknown reason.


    What variables is the best match algorithm looking for that I am missing? I have read many articles and I had thought I checked everything so I would appreciate any suggestions.

    Thanks!
     
  2. weirdaljr

    weirdaljr Junior Member

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    Just to add the other differences I have noted my friends listing (lets call him seller 2) has more watchers as well, and he has best offer turned on and seller 1 does not. Seller 2 has a eBay store and Seller 1 does not. Seller 2 has had his ad the a Store Sale on and Store Sale off, and in both cases has had the price lower then seller 1 and stayed in 2nd for best match on all keywords.
     
  3. agag2

    agag2 Supreme Member

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    hmm.. Interesting question..

    Did you try relishing the item after making the edits? Or did he make edits without re-listing?
     
  4. weirdaljr

    weirdaljr Junior Member

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    Without relisting do to the sales history. Seller 1 has about 50 sales seller 2 had 75 sales, so I had thought it would be a negative impact to loose the sales history.

    Yesterday I had him update all his pictures to a higher resolution then seller one just as a test as well as checked that Seller 2 has more Item Specifics filled out the seller 1 as well. Verified ranking this morning on all keywords are the same... no change.
     
  5. epimetheus039

    epimetheus039 Jr. VIP Jr. VIP

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    It's his conversion ratio that is probably lacking. Amount of visitors turning into customers is one of the variables taken into algorithm of ranking
     
  6. toml3030

    toml3030 Elite Member

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    yes, conversion rate and sellthrough rate (# of sales / # of listings) are very significant factors in item ranking on eBay.