I have been helping a friend of mine "troubleshoot" why his product is second in the Best Match results for all common keywords on a product and now I am getting stumped. First I checked his the sellers against eachother and found my friend to have more feedback, a higher percentage feedback, and a longer aged account, with both being top rated. Next I checked the listing specifics and found that both had a quality title, description, and all specifics filled out, with identical return policies. After seeing his account should rank higher then the other sellers I thought it wouldn't be a problem taking the first spot. When I started helping the other seller had more sales, but that is not the case anymore. I had him try adding pictures since he had 6 so now both him and competition are at 12. I had him modify the item specifics with some keywords, and not he has more sales, and has always had slightly lower price, while having the better account, more sales now, matched return policy, and I even had him try mathcing the title and he has never been moved to the 1st result in best ranking. He stays at #2 for a unknown reason. What variables is the best match algorithm looking for that I am missing? I have read many articles and I had thought I checked everything so I would appreciate any suggestions. Thanks!