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Best & Fastest Way To Get 1 Million REAL YouTube Subscribers? Upcoming Project

Discussion in 'YouTube' started by rocknrollchef, Aug 27, 2012.

  1. rocknrollchef

    rocknrollchef Registered Member

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    Hello Everyone:

    A client of mine is the owner of a world-famous company and brand (if you play a musical instrument, you've DEFINITELY heard of this company). Now, the conversation has turned to focusing on their YouTube channel as a viable marketing tool - as more & more people are discovering, YouTube has been quietly adding more functions, external links, analytics, online editing tools, live streaming video, etc., which means it's time for my client's company to really make a push with online video.

    HERE'S THE CHALLENGE: I strongly feel the prime goal should be acquiring as many REAL subscribers as possible, which is essentially an opt-in database of potential consumers. So what's the best way to grow from a few thousand current subscribers to a million or more? And over what time frame?

    NOTE: This company has the resources to do a promotional push in "the real world" (i.e., print, newspapers, POP displays, etc.). Which means they can do giveaways of their products, solicit videos of people using their instruments, etc. That is one idea that I feel is necessary.

    I have some other related questions about the capabilities & limitations of YouTube (i.e., doing a contest where the most "likes" or views win, etc), would love to hear from other BHW members on this topic.
    Finally, if you have a company or service for hire that is relevant to this topic, please let me know!
    Thanks

    Chef
     
  2. kideze

    kideze Elite Member

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    If your not paying for this campiagn then why would somebody tell u how they would do it? Subscriptions are very valuable i doubt somebody would come explain there method
     
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  3. rickydzine

    rickydzine Regular Member

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    Really the best way to get 1 million REAL youtube subscribers is to come up with a REAL video of REAL substance and pay facebook pages to post your video and hope it goes viral and give a reason to subscribe. If you have something worth subscribing for I'd say about 3months depending on how much you invest in pages to post your video/day
     
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  4. AudioMacOSX

    AudioMacOSX Junior Member

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    I recommend you do some research into what Riot Games started doing in mid September of 2011. They went from 370k subs to now having over 2.1 million. You can see some of the charts if you scroll down this page: http://socialblade.com/youtube/user/RiotGamesInc I don't remember what they started doing around that time, I think some giveaways and what not but hopefully that gives you some ideas.
     
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  5. rickydzine

    rickydzine Regular Member

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    What riot did was offer a free in-game skin for "Tristana" Alot of those subs are fake it just's just to get a free champion and skin(ingame items) at the start of the game.
     
  6. ZIEDX56

    ZIEDX56 Registered Member

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    i see before in HF someone sale script like if u need to download file u need to sub before to channel

    maybe that will help you
     
  7. Quazpolter

    Quazpolter Junior Member

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    Give away equipment to various youtube musicians and related people (Kurt Hugo Schneider) and have them feature them in their videos, use them, talk about them etc. Do giveaways.
    Do videos that aspiring musicians would be interested in (How to start doing music on youtube , or whatever).

    But there will be problems if the products are too niche (musicians are a very niche market). Then won't be too many people looking to buy your stuff. They'll subscribe to your channel for a contest, but have no real interest in buying a $700 Neumann. People who subscribe to youtube musicians just like their music/them. They won't buy professional equipment.

    Youtube is all about personalities. I don't see a company having a successful youtube channel (subscribers actually watching their videos).

    I don't know if Blue Microphones did any intentional marketing on youtube. I know youtube gave Blue Yeti microphones to partners. Now A LOT of youtubers use them.

    Razer gives gaming gear to gaming personalities. Gamers watch game commentators. Gamers buy Razer.
    Your clients world famous company gives a $5K microphone, guitar strings and a flute to Justin Bieber. His fans go ?.

    I don't doubt that your company can use youtube to market their products with success, I just don't think getting 1 million subscribers is the best way to go about it.

    If Ferrari were to get 10 million subscribers, I doubt they'd see an increase in sales.
     
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    Last edited: Aug 27, 2012
  8. sweetkate

    sweetkate Newbie

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    There is no actually a fast method. But we can say we have an effective method.
     
  9. Adam Rock

    Adam Rock Senior Member

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    I highly doubt a popular brand would resort to hiring a guy who doesn't even know how to do his job and has to resort to finding out from BHW... Putting that aside, the best way is to make good content. Good content automatically gets shared round and more people subscribe.

    Edit: Checked your YouTube, and your Twitter and you only have 2 subscribers on YouTube and 130 followers on Twitter. Why must you lie to us and pretend you're bigger than you really are? We won't help you more if you can pull a fake story out your ass than if you didn't.


    [​IMG]
     
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    Last edited: Aug 27, 2012
  10. rocknrollchef

    rocknrollchef Registered Member

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    Liar, huh? Fake story huh? Are you always this shitty with people on here?

    Did it ever occur to your nasty negative uniformed lameass that perhaps I have more than one YouTube channel - not that I mentioned anything about me or my own YouTube channel anyway. If you bothered to do a little more research you would find various videos I've produced and/or appeared in featuring some other world-famous musicians, vids with major US corporations & more. And here's another one for you (assuming you ever actually speak with any marketing directors or brand managers): Most of them are CLUELESS about using YouTube for business, including my pal's company, which is why he's asking me for a proposal.

    So let's see YOUR amazing body of work hey?



     
  11. rocknrollchef

    rocknrollchef Registered Member

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    Very well thought out, good points. FYI, this topic is not about my company; this is about someone else's company.

    Someone said here that quality content is the key - I couldn't agree more. I would also say that giving the viewer something of value is key (i.e., playing tip, quickie lesson, concert footage, etc.).

    Something to consider with music manufacturers though: Every one of them tries to recruit famous musicians to endorse their products right? The hope is that fans will see what their music star heroes are using/endorsing, and buy the endorsed gear.

    Every marketing director & brand manager craves "consumer impressions"; what happens after those impressions occur is the big question, hey? Some kind of call to action is a common approach (i.e., contest or giveaway). Why wouldn't that same line of thinking work with YouTube videos vs. print ads or live concerts?