- AdSpy
This tool provides an extensive database of Facebook ads, helping you analyze what your competitors are running. It allows you to filter ads by keywords, landing pages, and more, giving you insights into their ad strategies.
- SpyFu
SpyFu is primarily known for its SEO capabilities but also offers competitor ad spying, including Facebook ads. It provides details about paid search campaigns, ad spend, and keywords.
- BigSpy
BigSpy is another robust tool for ad research, covering multiple platforms, including Facebook. You can filter ads by various metrics and get insights into competitors' strategies, ad creatives, and performance.
- Facebook Ad Library
The Facebook Ad Library is a free tool directly provided by Facebook that lets you search for and view active ads on Facebook and Instagram. It's useful for viewing competitors' ads, including political and social ads, and checking their targeting strategies.
- SEMrush
SEMrush's ad research tools let you track competitor ads on multiple platforms, including Facebook. It helps you analyze the ad creatives, copy, and targeting methods competitors are using.
Each of these tools has its unique features, but they all provide valuable insights into competitors' Facebook ad strategies, helping you fine-tune your own campaigns.