Disclaimer: Sorry if this post is in the wrong section, I had no clue where would fit it best. Okay, so I'm on summer break and i've dedicated myself to learning and applying as much about SEO/Internet marketing as I can. It''s something I find intriguing and believe I can eventually become good at. My question: In most "beginners/basics" SEO guides and tips i've come across, I repeatedly encounter a strong emphasis on the content, writing etc., with the need to be original and provide top quality. It seems then, that a major prerequisite for doing well and being effective would be excellent writing skills. If this is so, how can "anyone" learn and become good at this when the ability to write well isn't exactly something everyone has? Also, I thought that part of this whole thing was "playing the system", a sort of shortcut to making decent money online. If you have to come up with your own quality content and all these things, it seems i'm learning to be a journalist lol Second question: How do you decide on what your "content" will be? Do I just randomly think of something i'm good at/passionate about/know alot of information on and brainstorm what I can write about it? Everything I read repeats "good content" "quality is key" "make it genuinely useful to the reader", i'm trying to understand the step before that, what governs how I choose what i'll write about in the first place? Thanks for reading!