Hey everyone, I am new to PPC. I know what it is and have read much about it but have never actually used it. I was recently given the opportunity to run a $12,000usd PPC budget for two months totalling $24k. Does anyone have a suggestion as to how to approach this? My current plan is to have a redesign on the site with the intention to get a high conversion rate (any recommended people/companies let me know) Then find as many long tail keywords that are buy oriented that have an average CPC of $.05 (info from google adwords keywords tool) then divide the $12k over 30 days to get the daily budget allowance and start going. Then use the info from the keywords such as traffic and conversions per keyword and SEO HARD for them to get top rankings. Any other thoughts or suggestions? Thanks ahead of time for the help!