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Been Hit By Panda?

Discussion in 'Black Hat SEO' started by jstover77, Mar 3, 2012.

  1. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    I wrote this in my BST sales thread, but I thought I would also share my observations here in this section:)

    The latest Panda updates started somewhere in mid January and have been updated frequently ever since. I am pretty sure they will be adjusting and refreshing the algo all year long. Don't be surprised if this will be commonplace for Google every single year. So if you want to stick around long term, I think it is important to understand what Google wants. As confusing and frustrating as they are, they still own a huge share of the search market, and until that changes, this is the world we live in. Adapt or go back to working that shitty job
    :)

    After analyzing and researching quite a bit for the last month, here are some commonalities I am seeing with websites that are getting hit with the dreaded Panda updates.


    SEO Networks and Paid Links


    Google is really coming down hard on blog networks. If you are buying links from these types of networks, don't be surprised if you get a love letter from Google or suddenly lose rankings. Almost every site that I have seen loose rankings, have backlinks from these types of networks or sites.


    Here is an example of some sites I am talking about
    :



    Go to Google and search those domains. Can't find them right? Well guess what. If you have a link on that site, once Google deindexes it, you lose all value from that link. So if it was a previously trusted high PR link with your main keyword anchored on there, you will probably lose rank. I am also not so sure Google passes some negative value over to your site.

    Also, if you have links pointing to your website from blogs that have completely irrelevant content and are used for the sole purpose of gaming Google's algo, don't be surprised if you see lose in your rankings.


    For example:


    [FONT=&quot]The simple, classic Boiled Egg, is indeed one of the finest and easiest edible delights known on earth, with just 70 calories, and full of nature's most perfect form of protein. Dog Training Tricks work best.

    While there are many ways of preparing Boiled Eggs, we suggest below the directions for making eggs which are the easiest to peel and which will not have the dark green discolored coating on the yolk (see step 2 for tips to help avoid the green discoloration).[/FONT]


    If Google manually reviews this site, guess what? Bye bye. Do you really want to have links on sites like this? Not saying you can't get away with it, but why even have to worry about it.



    Anchor Text Diversity


    Google seems to be scrutinizing websites that have unnatural looking anchor text portfolios. If you are building heavily for one or two terms, don't be surprised if you get wacked on those terms.


    Here is an example of an unnatural looking anchor text profile:


    Dog training - 258
    Dog training Fences - 1
    Dog training with big balls - 3
    train your dog well - 1
    How to train a dog - 2
    Train your Dog - 158
    Yourwebsite.com - 9
    Doggy hammers - 2
    Dog poopy - 1
    Poopy the dog - 17


    Guess what keywords lose the most rankings?

    Just be conscious of your anchor text diversity. Do some linking with generic keywords, brand keywords, and your website as the anchor.


    [FONT=&quot]On Page Optimization [/FONT]


    I am not going to get real in depth about best practices for your on page. But I do want to point out some things that I commonly see on sites that get hit.

    Some Common things I see on Pandalized websites:

    - Using basic themes or the same theme as many others
    - Content is written for the search engines and not the end user
    - Keyword saturation is excessive. You don't have to repeat the main keyword over and over. Once or twice is fine.
    - Content is further down the page or well below the fold
    - Too many adsense or affiliate links above the fold
    - Site speed is slllloooooooooowwww.


    Now, I am sure there are other factors that play into these refreshes, but these are the ones that stick out most to me. The key here is to give Google what they want. Build a high quality website with diverse link and anchor text portfolios and you will be fine (until the next update:))
     
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    Last edited: Mar 3, 2012
  2. crashdi

    crashdi Regular Member

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    Now I know how to boil eggs :D
     
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  3. Envyliciouz

    Envyliciouz BANNED BANNED

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    Another great share from you. Thanks!
     
  4. bk071

    bk071 Jr. Executive VIP Jr. VIP Premium Member

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    And now I know how to train dogs.

    @OP:
    Very nice read. I agree with you on most of the points you made except this one:

    I've seen using the default wordpress ranking just fine. And some even get those "site links" in SERPs after a while.

    Unless your theme contains malicious codes or something along the lines of cloaking, you should be fine.
     
  5. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    Yeah, this is just an observation of the sites I have looked at. I don't think this is a single determining factor though, just something that seems to be a commonality from a lot of the sites I have looked at. I've been known to be wrong though:)
     
  6. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    Thats was really informative one. Lets see what happens in post panda era.Thanks.
     
  7. alexa_s

    alexa_s Regular Member

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    In the event occurring that you might have been {wondering|asking} yourself quite lately about the very ways that g00gle utilizes to achieve to recognize which sites belong to a blog network - Recently there was a post on the WF from a guy who got all his 100+ blog network sites deindexed. He said the only thing that was connecting the sites was the spun content. Several of his sites that were down this day survived. Blog networks that use spun content are gone. Let's hope HPS survives :) If your backlinking strategy is comprised mainly of spun articles for web 2.0s + spun articles for blog networks soon you will be pretty much left with a website that has zero links pointing to it :p:p

    BTW, sites that get natural links almost always get only one anchor text, not a billion variations of it. I don't understand why everyone talks about anchor text diversity.
     
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    Last edited: Mar 3, 2012
  8. dirtythirty

    dirtythirty Registered Member

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    I think this may be a question of causality. The generic themes may not cause a Panda slap, but those who use generic themes may be setting up basic sites with spun content and using spammy link techniques.
     
  9. dabeast

    dabeast Power Member

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    Nice thread

    The sites you mentioned seem to be similar to sites used in blog networks UAW/MAN/ALN each of which have spun articles related to hundreds of topics.

    So basically if one stops using these blog networks, what other options are we left with? Only web 2.0, article directories, bookmarks, blog comments and forum profiles (less effective)

    I see you are running a fantastic BST with many happy customers. What kind of links you use if not these blog network links with >50 and 100 OBLs on every page or do I have to be your customer to know that ? :D
     
  10. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    It's a secret;)

    No but seriously, we use a diverse range of link building. That is all explained in my sales thread.

    There are many ways to build links, just be careful with the paid ones. They are risky.
     
  11. balsagoth007

    balsagoth007 Elite Member

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    Any advice on how to recover ? my main website got hit and i used a lot of networks links (my competitor too disappeared and we were using links from same networks :))
     
  12. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    That part I am still testing:)
     
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  13. awtprod

    awtprod Junior Member

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    I beg to differ. Most "natural" link profiles that I see have anchor text that contains "click here, buy now, Brand Name, etc." Usually it makes up around 25-30% of the link profile.
     
  14. teeniegenie

    teeniegenie Supreme Member

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    Who the heck rated this two stars? Great thread John! Ignore the haters...
     
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  15. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    I was wondering that too. It is one thing to disagree, but to just rate the thread a one star makes no sense. I guess someone doesn't like me around here:)
     
  16. raven123

    raven123 Regular Member

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    Great thread. Thanks for the share, man!

    I read somewhere on BHW that mentioning the main keyword 12 times in a 700 word article is not too much/ considered good.

    Any truth in that, or is it better to stick to 1-2? because I can't imagine bots will pick it up as important...

    The border between good on page SEO and keyword stuffing is so thin...
     
  17. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    Mentioning the keyword 1-3 times is plenty. Google seems to be clamping down on over optimization of your on page content. You can keep it at 1%. No need to go overboard. Best practice is to write your content so that people read it, not for Google.
     
  18. raven123

    raven123 Regular Member

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    OK thanks for clarifying that. Guess I'll spend another two hours editing then... :D
     
  19. dirtbag

    dirtbag Senior Member

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    These SEO blog networks have got to stand out like a sore thumb to Google. Really. I don't care how long you drip your links over, how much you spin your content, bla bla bla. When you have the computational power Google does, they're going to pinpoint these networks without much trouble. The same links all popping up on the same sites over time are going to put up a flag, and all Google has to do is click a few buttons, then voila backlinks from these sites are worth shit. Or even worse, they work against you.

    I too have been considering that relevant anchor text might be something Google is shying away from recently. They mentioned that they have outright tossed a long used metric in the recently Panda update. This was one of those metrics I've been considering.
     
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    Last edited: Mar 3, 2012
  20. thedon23

    thedon23 Elite Member

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    Great post John. +rep
     
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