This is my first post so don't rip me apart too much I used to be quite into SE0 while in uni (aberystwyth if you care) and had a fair bit of success considering the few hours I put in. However I left uni and went into the typical boring corporate 9-5 finance software development job. I've got some more free time now and want another SE0 project, I've been reading up on whats changed as much as possible. Wow! 4 years is a long time in SE0! However the fundamentals seem the same. I've read some great stuff on here so thought I'd put this question forward.... What do people prefer over authority web 2.0's blogger/wordpress etc vs expired domains on their own hosting for building private blog networks? The whole, "google trusts YOURSITE.blogger because its on the blogger domain" thing I don't get because I always thought Google treated sub domains as completely separate sites? And I know this question depends somewhat on what expired domain you can snatch up (PR/Trust etc). Perhaps a healthy mix would look more natural in the eyes on Google? And for your expired domains do you just do a 301 in .htaccess or do you place some content and a single contextual link? Any input/advice would be great!