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Beating Yelp Without Mass Linking

Discussion in 'White Hat SEO' started by timothywcrane, Jan 21, 2015.

  1. timothywcrane

    timothywcrane Power Member

    Joined:
    Apr 25, 2009
    Messages:
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    Occupation:
    Internet Promotion Management
    Location:
    USA
    I am currently going after a local search market with a buiness directory and blog.

    The problem I am having is that during SEO testing, it has been very hard to beat out Yelp listings in the SERPs (even those with with 0 blp) without using TONS of high PR links (Google will easily see my niche has no business in EDU & Gov, though these are all that seems to work). This will not when when in full production as my potential clients have already stated apprehension at anything done in bulk or BH.

    Does anyone have any advice on getting my SERPs up using white hat methods? I have toyed wth the idea of adding review snippets for the direcctory and selling a "private review service" to local clientelle, making sure that a bulk of their customer reviews are added to my site.

    If I get snippet supported reviews will that give me a leg up on dashing Yelp, given I am local, niched, snippeted, and have more reviews? Backlinks seem not to matter, at least without mass linking, which I wish to avoid with these clients. Quality content on the blog (tested 300-1500 words) and backlinking on a natural level does not seem to be effective enough to knock out the 5-10 Yelp reviews plastering the pages of the kws I target. (I know I could go longer tail, but there is no search volume).

    I thought I would ask here before I totally redesign the directory if therre are other options.

    Jon them if you can't beat them is not a strategy as YELP review manipulation is one of the stronger points that is attracting my clients.

    I know this is a 10,000 ft view, but I am just looking for brainstorm suggestions, as you can see from my avatar, I have my own spoon.

    Thanx in advance.
     
  2. BlueSteele

    BlueSteele Regular Member

    Joined:
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    Location:
    Vancouver, BC
    PM me, I will point you in the direction of a directory that has done a fantastic job (it's a private directory) of their SEO.