So I found my keyword. Tons of exact searches and low competition, but, the problem is I don't think I can beat out the first two or three results. Reason being is these are owned by the official company that make a product which is my keyword (it's a game). They don't have the keyword optimized on their page as it is an informal way of typing the keyword but is used more often. Do you guys think I could do this? Or is it worth ranking at number 4 with 49,500 exact global per month (I expect searches to go up more than 6 times in the coming months)?