1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Beat your competition with Partial Match Anchor Texts

Discussion in 'White Hat SEO' started by sterday, May 23, 2012.

  1. sterday

    sterday BANNED BANNED Premium Member

    Joined:
    Apr 17, 2009
    Messages:
    410
    Likes Received:
    3,050
    Hey

    Anchor Text is one of the major contributors in SERPs. With Panda and Penguin updates, sites with anchor text over optimization have been affected badly. Two years back, SEOs said ?you must have one primary keyword and few secondary keywords. Focus anchor texts more on your primary keyword and build few links with secondary keywords to make your links natural.? ? This is not the case anymore.

    If you analyze top ranking pages of authority sites, the anchor texts will be much diversified. Natural links will not have same exact match anchor texts unless the anchor text is the brand name. You should change your link building practice from Exact Match Anchor Texts to Partial Match Anchor texts. With this post I will explain exactly how I use partial match anchor texts to outrank my competitors. This strategy will help your website stick in top SERPs in long run.

    [​IMG]

    I usually have One Primary Keyword and Two Secondary Keywords for any of my website/webpage. My links will have anchor texts in the following percentage:

    Primary Keyword: 30%
    Secondary Keyword 1: 10%
    Secondary Keyword 2: 10%
    Partial Match Anchor Texts: 50%

    All my tier two links will use partial anchor texts. Lets say I build 100 Web 2.0 blog posts to my website (Make Money Online Niche), it will look like the following:

    30 Web 2.0 Blogs will use ?Make Money Online? as anchor text
    10 Web 2.0 Blogs will use ?Make Money Online fast? as anchor text
    10 Web 2.0 Blogs will use ?How to Make Money Online? as anchor text
    50 Web 2.0 Blogs will use Keywords like:

    make money online surveys
    make money online with google
    make money online teens
    make money online forum
    make money online from home
    make money online scams
    make money online reviews
    make money online free
    make money online fast
    make money online 2012


    If a site is linking to your website with the keyword ?Make Money Online Fast?, then Google knew that your site is about ?Make Money Online? as they are semantically linked. Also this looks very natural in the eyes of Google.
    How to generate Partial Match Anchor Texts:
    You can use Adwords Keyword Tool to generate partial match anchor texts. I also use UberSuggest. With UberSuggest you can generate 100s of related keywords and its free.

    Thank you :)
     
    • Thanks Thanks x 3
  2. veheme

    veheme Elite Member

    Joined:
    Jan 18, 2012
    Messages:
    3,342
    Likes Received:
    1,058
    This has been suggested, talked about and implemented many times and I do think it has pros and cons.

    1. I believe that just because it is a letter or word away from the main word it doesn't mean it is COMPLETELY different upon MANUAL review.

    2. The tier 2 links don 't have to have the same anchor diversity as yours. I believe generics ones will do UNLESS you are trying to rank your tier 1.

    In my case, I still believe a good 20% should be given to generic and URL anchor texts.
     
  3. Taktical

    Taktical Elite Member

    Joined:
    May 15, 2011
    Messages:
    1,657
    Likes Received:
    3,228
    Occupation:
    Jr.Executive VIP
    Location:
    USA
  4. ImComing

    ImComing Registered Member

    Joined:
    Aug 14, 2010
    Messages:
    87
    Likes Received:
    9
    Occupation:
    Marketer
    Location:
    Europe
    I have been affected by over optimization as well on some of my projects so I know how it feels like.

    Diversify Diversify Diversify :D
     
  5. audioguy

    audioguy Power Member

    Joined:
    Jun 12, 2010
    Messages:
    609
    Likes Received:
    224
    Location:
    Anywhere in the world building WP sites.
    This is not "the" magic pill, but one of the things that is required post Panda and Penguin.
     
  6. veheme

    veheme Elite Member

    Joined:
    Jan 18, 2012
    Messages:
    3,342
    Likes Received:
    1,058
  7. WCO12

    WCO12 Junior Member

    Joined:
    Feb 1, 2012
    Messages:
    170
    Likes Received:
    91
    Occupation:
    Empire building
    Location:
    Columbus, OH, USA
    So you're going to have anchors of these types:

    exact match
    partial match (exact match + other stuff)
    brand
    naked/sitename
    filler (click here, etc.)

    But I think you should also have semantic/conversational anchors. These use niche-related terms, but instead of replacing make money online with earn money online I like them to be conversational - things that look like they would fit into a sentence, like this:

    here is more info about earning online

    For each site I make I'll create 10 conversational anchors like the one above and then spin them to add and remove different sections.

    {{{here is |}more info|the latest} {about|on}|all about|} {{earning|making} {money|cash}|how to earn} {online|on the web|with websites|on the internet}

    So I could end up with something as typically "keyword-like" as making money onlineor something that doesn't look much at all like my other keywords like more info on how to earn with websites.

    This gives me a lot of permutations. When I buy services I'll use my exacts and partials for extra punch, and when I build my own links I'll use a very high proportion of brand, naked, random anchors I generate with UberToolz, and these conversational anchors.

    Are these as powerful as exact match or partial match anchors? I'm sure they're not, but I've survived all of the recent changes with no negative effects and they earn me bonus points with various long tails I never would have thought of so to me they have value.
     
    • Thanks Thanks x 1
  8. Taktical

    Taktical Elite Member

    Joined:
    May 15, 2011
    Messages:
    1,657
    Likes Received:
    3,228
    Occupation:
    Jr.Executive VIP
    Location:
    USA
    Good move. my new issue is that service providers who build link trees and such have a major issue where they still only offer one or two keywords per URL. no go. new service providers need to upgrade to offer 10s if not 100s of keywords per URL.
     
  9. desiblast

    desiblast Junior Member

    Joined:
    Nov 23, 2010
    Messages:
    150
    Likes Received:
    62
    natural natural natural. the more natural links look, the better. I would even diversify more than 30% primary keyword in some cases
     
  10. veheme

    veheme Elite Member

    Joined:
    Jan 18, 2012
    Messages:
    3,342
    Likes Received:
    1,058
    There are case studies made where EMDs are the only ones who can go over 50% of the main anchor text. For non-EMD's, 30% and lower is the safe zone.
     
  11. piscean

    piscean Registered Member

    Joined:
    Mar 18, 2010
    Messages:
    61
    Likes Received:
    9
    Along with these diversified anchor text links, I'm also getting domain mentions - where just my domain is mentioned in the article (not with a link). Seems very natural for brand building. And whatever works for brand building should directly/indirectly work for SEO as well.
     
  12. sterday

    sterday BANNED BANNED Premium Member

    Joined:
    Apr 17, 2009
    Messages:
    410
    Likes Received:
    3,050
    Well you may think i do only work on EMDs, Well i do have a good experience on other sites as well, Actually i do give service as well :) Whatever the domain name is, partial links will help you a lot to do the work better. . I have had the success so that's the reason i shared here. .
     
  13. The SEO

    The SEO Jr. VIP Jr. VIP Premium Member

    Joined:
    Dec 14, 2011
    Messages:
    3,976
    Likes Received:
    3,115
    Occupation:
    SEO/SMM
    Location:
    BHW
    Thank a lot for this superb idea regarding to keyword diversity...if this really work then I'll leave a detailed review upon it.
     
  14. sterday

    sterday BANNED BANNED Premium Member

    Joined:
    Apr 17, 2009
    Messages:
    410
    Likes Received:
    3,050
    Thank you, Yea you can try and then let me know in detail. . It will help everyone. . Thanks