A basic SEO strategy involves nothing more than proper page structure and some high quality back-links. Though this may sound easy, it?s more difficult than it seems. This isn?t meant to discourage you, but rather put everything into perspective. It all starts with the core web layout . A proper page structure should include header tags, ample room for keyword-rich content, and static link navigation with meaningful anchor text to ensure a thorough search engine crawl. Other less important page elements include well-described ALT tags and the use of emphasis and strong tags. Obviously, relevant page titles and meta-descriptions are the most important part of any campaign, but proper page structure and content use are also extremely important. This all leads back to back-links. Their importance cannot be understated. In fact, they are likely the most important part of any SEO campaign, above and beyond any on-page elements. The best way to acquire these links is to provide valuable content to visitors - the more valuable the content, the more likely visitors will link back to this information.