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Bad To Change Titles And Url Once Published

Discussion in 'Black Hat SEO' started by Codliver, May 28, 2016.

  1. Codliver

    Codliver Junior Member

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    I wrote a blog post a while ago and gave it a random title and url and planned to use it as filler content that I dont care if it ranks or not.

    However, I only now just found a perfect keyword for this article. The problem is that the blog post is indexed, with a completely irrelevant title and url from this keyword.

    I do not want to write a new article when this one is perfect for this keyword. So, I am wondering: Would rebranding the entire article by changing the url and title be okay?

    I've never rebranded a post before and don't know if google would re-rank it under for its new title and keyword or penalize it or something.
     
  2. BHPCP

    BHPCP Newbie

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    Personally, I don't think re-naming one article is going to make a lot of difference either way.
     
  3. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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    If you didn't build any link to that article url, you need not to worry about anything. Just change title and url. Redirect old url to new url.
     
  4. sandandkush

    sandandkush Power Member

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    Yeah, what @Nut_Nights said.