Apologies if I have post this in the wrong forum. I have been approached with quite a major task which could be a good money maker for me. Company x has 3 domains in Google and let's just say they have a high complaint rate. Their is quite a bit of bad press in the search engines. They want me to know down the bad press, create some good press, and bring up their own sites. Points 2 & 3 I don't have a problem with, but I would be interested in other peoples opinions of knocking people down in the SERPS. Is bringing other content up (their and other sites that rank for the search terms) and forcing the bad stuff down better/easier ? Any effective processes ? Your opinions and ideas would be welcome.