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Backlinks are not the be all anymore!

Discussion in 'White Hat SEO' started by Mr Torres, May 22, 2020.

  1. Mr Torres

    Mr Torres Newbie

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    I have come to learn from experience that all these metrics people talk about or big back links just dont matter as much anymore as they used to. I have sites where I have a 98% quality back link score with all other very strong metrics which ive spent a shit ton of money building a strong domain.

    And then there is sites that are sitting with a 55% spam score, DA 9 and other low metrics such as back links and quality that are sitting top on google and beating mine because they got more decent content.

    Moving forward I will be spending 80% of my investing on content writing and less on the backlinks as from my experience content will always win over regardless who low of a metrics your website has or how strong the backlinks are your competitors websites.
     
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  2. zionbar

    zionbar Jr. VIP Jr. VIP

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    Imo depends on the niche
    I got the opposite experience in my niche where sites with high metrics are beating my site which has 10x times better content
     
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  3. Mr Torres

    Mr Torres Newbie

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    Which niche? I'm in the adult
     
  4. Roger Marquez

    Roger Marquez Jr. VIP Jr. VIP

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    True, but that doesn´t mean backlinks don´t matter. It is still one of the top-ranking factors, period.
    Great decision!

    Heavily focusing on providing amazing and in-depth content that fulfil your audience search intent is the way to go.

    This will actually make your linkbuilding efforts a hell lot easier moving forward also. Therefore, you won´t need to invest as much time on building high-quality and relevant links as before.
    That´s a generalization and not 100% accurate.

    You can´t isolate one in the expense of the other. Both go hand in hand together.

    If anything, publishing content on a higher authority site will index a lot faster than on a lower one.

    Not to take anything away from content, I agree 100% with that you say about heavily focus on providing high quality and relevant content to your audience and focus less on linkbuilding.

    But trust me, focusing more on publishing high-quality and relevant content you won´t be needing to invest that much time on linkbuilding.

    Those links will come naturally and this is what Google wants from us.

    Cheers and GL!
     
  5. michaeladewale2010

    michaeladewale2010 Regular Member

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    the moment Google starts devaluing backlinks, thats the moment they will begin to lose that 92% search market share
     
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  6. redarrow

    redarrow Elite Member

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    backlinks are king but only if got perfect content and related to your niche and very heigh statistic web2.0

    let say you write a stunning article in your niche on medium website and add a link to your websits .

    that a strong backlink
     
  7. neo

    neo Power Member

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    Why do you think so? And where did you get the 92% figure from?

    As long as google delivers better search results than its competitors and satisfies the user intent, google will continue to dominate.
     
  8. Reposado

    Reposado Newbie

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    While I agree with parts of what you said, there still seems to be junk articles on the first page of many hard to rank for keywords. Usually they have a million backlinks.
     
  9. redarrow

    redarrow Elite Member

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    that why competition good in SEO you're seeing what you need to beat ...

    get rid of the shit add better your win
     
  10. Mr Torres

    Mr Torres Newbie

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    Can you explain this please
     
  11. redarrow

    redarrow Elite Member

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    Google needs people backlinking websites to get stats for there indexing servers to do indexing conversions to improve there indexing servers etc etc.

    lots of statistics are used from backlinks google make many decisions from a backlink to make money from people .

    backlinking a huge part of seo strategy

    many many other stats are used aswell for indexing .

    in google eyes backlinking is also marketing info , what makes them money .

    anything seo related helps google understand the current buzz in marketing with that info they earn millions every secound .
     
    Last edited: May 22, 2020
  12. Mr Torres

    Mr Torres Newbie

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    Sorry I should of clarified more...

    I'm not talking about natural links I'm talking about paying for links from agencies.. doing link building packages from companies. It doesn't work near as much as people think I reckon Google knows these are not natural .

    They can even be tracking marketing companies movements and tracing which links and articles are real and which are paid for
     
  13. Mr Positive

    Mr Positive Jr. VIP Jr. VIP

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    Depends on page, your content, recent google update mess so backlinks are important
     
  14. Rj268

    Rj268 Jr. VIP Jr. VIP

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    One word... PBNs.

    If done right you won't see them and they will out rank you and you won't know why.

    When done correct PBNs should not be detectable by 3rd party tools and not detectable by your competitors.
     
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  15. Reposado

    Reposado Newbie

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    Bingo.
     
  16. Jmarv000

    Jmarv000 BANNED BANNED

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    If backlink still works as well as they used to, those snake oil seller on BHW BST will be ranking their own site/s. Google AI is getting so sophisticated that it is nearly impossible to game the ranking system. Quality content is the key nowadays. Build a site that people really want to use and the Google will come to you and rank your site higher than your competitor. Best of all, you don't need to spend a dime on link building.
     
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  17. Nargil

    Nargil Jr. VIP Jr. VIP

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    I really have no idea why is OP mixing apples with pears here.

    First you are talking about backlinks and how less and less important they are becoming, then you start throwing around metrics and most of all, Moz shit like spam score and DA, which have not been relevant since... ever.

    Metrics are merely a tool to check backlinks en masse. They can be completely off and plenty of times, they are. If you want to get decent backlinks, learn how to actually evaluate them properly, not just checking DA. Traffic is a decent indicator for one. Then you might actually see some results.

    And for others claiming that the content is king, I still can't fathom that there are people who honestly believe that. Whether the quality of your content is 5 out of 10 or 7 out of 10, it makes absolutely no difference. And I really doubt that anyone here has ever made an actual 10/10 quality article with actual product testing and so on, which provides some value.

    Quality content doesn't mean that you pay $2 instead of $0.5.
     
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  18. michaeladewale2010

    michaeladewale2010 Regular Member

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    the 92% is the search market share that Google controls compared to the rest of search engines. Check complete list here.

    The most objective way they can deliver the better results than their competitors is via backlinks. No 2 people can gauge the same article in the same way. So Google cannot give so much weight to one person's understanding of an article compared to another. This cannot be objective enough to rank each article accurately. Backlinks do not have these restrictions. The numbers game always gives you a better picture of reality than limited number of opinions. So I actually agree with you that the answer is in producing 'better search results'. I just believe that the best way of gauging these 'better search results' is by the quantity and quality of people talking about an article. This is the premise of link building.

    Google is Google today because of link building. They took the search engine industry by storm because they used the concept of link building to produce the best search results for users. They did this at a time when other search engines used the number of keywords on a page to determine how they rank results. So link building is what Google was founded on. Other search engines have caught unto this but they were a little too late. Google has so dominated the market that they arent even relevant. If you try some searches sometimes on Google and if you dont get what you are looking for, try it on Bing. A lot of times other search engines produce better results than Google but it DOES NOT MATTER because nobody cares what the other search engines think.

    They can always play around with link quality vs link quantity. They can juggle the importance of each over many years but they will NEVER EVER make anything else in their algorithm outweigh link building. The moment they do that, they will stop producing the best results to users and its only a matter of time before people start finding somewhere else to get answers from.
     
  19. lifehero

    lifehero Jr. VIP Jr. VIP

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    i disagree 100% with everything you said
     
  20. blackwalker

    blackwalker Jr. VIP Jr. VIP

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    Backlinks are not be all if you are just using backlinks for your site.

    I am saying your on-page has to be good as well, blogs, wype of links you are getting, whether they are niched, what you are doing with 301 redirections, and other techniques. Links will always have relevancy to search engines. Larry Page and Sergey Brim created google to be a search engine based on citations and in this case links and they will always have a backing to how google recognizes relevancy and authority.