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Backlinking to Yelp page. Does it pass link juice?

Discussion in 'Black Hat SEO' started by Adam718, Aug 26, 2013.

  1. Adam718

    Adam718 Senior Member

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    Good afternoon, brothers and sisters. I'm sitting at my office mapping out some link building campaigns for a local client, and stumbled upon something interesting. I'm not sure if this was discussed here at an early time, but I couldn't find anything about this when I searched.

    We all know that Yelp is a great directory. Not only is it a trusted citation source for Google local, but it's also a great way to just get more business. I'm trying to take advantage of trusted paged that my client is listed on and build tier 2's to it. The dual advantage, of course, is to juice up the link to his website as well as ranking that page higher in the SERP.

    When I check out Yelp pages, I notice that the link to the website is d.o.follow, but it it's a biz_redir. So it isn't just a link to the clients website, but a link that redirects to the clients website. I'm just wondering if Yelp pages are still able to pass the link juice to the client website which is listed on the page.

    I'm going to be backlinking to it anyway because this client is quite reputable and their Yelp page is already ranking for some good keywords. It's just an interesting topic and would help to understand it further.
     
  2. Adam718

    Adam718 Senior Member

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    Occupation:
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    NYC
    Guess this is more complex than I thought!