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Backlink portfolio percentages question. Please help?

Discussion in 'White Hat SEO' started by yensidtlaw, Mar 25, 2013.

  1. yensidtlaw

    yensidtlaw Power Member

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    Hey everyone.

    I was wanting to know something about your backlink portfolios. So it's generally the rule to have 10-20% of the backlinks as your primary keyword, but is the percentage for links directed to a page, or to an entire domain? I'm wanting to change a few backlink anchor text (that are currently pointing to my home page) to some better long tail keywords that I've found, and point them to new pages on my website. Do you think this would hurt my rankings for my main keyword?

    Thanks for your thoughts and help.
     
  2. Endire

    Endire Elite Member Premium Member

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    Yensidtlaw,

    Most links that occur naturally go to the home page of a site. I assume that is what you mean when you say to the domain as a whole. I have seen different people speak about different ratios for a backlink profile. This is kind of a murky concept because different niches will have their own definition of natural profiles.

    For example, a blog may have about 50% of their links going to a home page. By contrast, a real estate site may have a substantially larger proportion (65-70%) going to the home page. Thing are further complicated by the ratio of no-follow to do-follow links.

    You mentioned that you are only changing a few links. If you have 10 links total going to your website, you may want to hold off. If you have more than 100, I wouldn't worry about messing with three of them.

    Here is an interesting piece on deep linking,

    http://www.stateofsearch.com/deep-link-ratio-backlink-profile-natural/

    Best,

    Shawn
     
  3. yensidtlaw

    yensidtlaw Power Member

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    Hey TheContentAuthority,

    Yeah I was talking about the domain as a whole, not as the homepage. I currently have about 100 links from web2.0, new blogs (that I'm directing UAW to), and a small amount of commenting on other established blogs. I would say that around 80 of them are pointing to my homepage. But what I'm saying is that most of those links have anchor text that isn't doing anything for me. It may be good to keep them because they are different, but couldn't I say write an article that is directed at a keyword I know I could rank for easier, and then change some of the anchor text links that aren't doing anything for me and point them at my new article on my site? So I guess to try and sum it up, does the ratio have to be for a certain page (home page, article page, or about page) or is it meant to be a ratio for your entire websites back links? (including home page, article pages and about pages all together).

    Thanks again.
     
  4. yensidtlaw

    yensidtlaw Power Member

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    Bump. Anyone?
     
  5. catardat

    catardat Senior Member

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    It will maybe hurt the rankings for your main keyword if these anchors include your main keyword. If they are generic keywords like "click here" you can change them into some keywords you could benefit more, like "check out this blog on keyword" without any problems. About your ratio question, I don't know if you want to rank internal pages of your site or your homepage.
     
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  6. yensidtlaw

    yensidtlaw Power Member

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    Thanks for the reply catardat. Yeah I'm looking at taking some of the crappy keywords that aren't doing anything for me (not the naked url links or the "click here" links, but other keywords that aren't helping at all) they are currently pointing to my homepage, and I want to write an article on a new page optimised for a different keyword and then point the link to that with the keyword for it. Does that make sense?