Hi, lets just say that i want to rank for example for "payday loans". This is just an example! I know the owner of the website that currently is is ranking for the main keyword "payday loans" on the first page. He agreed to give me a backlink from his website, even from the homepage. What kind of anchor text should i choose for such a precious link? Should I go for the exact match keyword "payday loans" or should i brand it "ABC-Company payday loans" or perhaps just the brand or url near the main keyword? Thanks!