1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Back Links, Social Media, and Articles...That Sound You Heard Was My Head Exploding...

Discussion in 'White Hat SEO' started by mgremlin, Apr 10, 2012.

  1. mgremlin

    mgremlin Newbie

    Joined:
    Jan 13, 2012
    Messages:
    2
    Likes Received:
    0
    Ok, so let me start off by apologizing if this has been answered already or if I end up posting this in the wrong section LOL...I actually believe this is my first post. So here goes. I'm trying to do SEO and more for offline business, like a lot of people on here. Well I have a client who is a medical professional. The company site is new, and really has no presence. One of the vehicles that I am recommending to use as a means of exposure and optimization is Social Media. I do believe that that mechanism, especially through the development of professional connections can enhance and increase business. Now I'm not necessarily looking to discuss the merits of social media and whether or not its applicable to every business what I'm trying to understand is that when one is performing SEO or Social Media or anything where as the consultant we need to speak in that persons "voice" how in the world to you do that when chances are that you know little to nothing about that topic. So specifically, I am not a doctor, now I can understand how to get an article created, but where my understanding falls short is in social commenting or responding to blog comments. Lets say all other things being equal and I am able to find a high PR site on which to try to create back links or if I engage in conversation on LinkedIn, just how do I accomplish that not having any knowledge in that field. Some things I could possibly "wing" but something like engineering or medicine I just don't know how you get that done...So that's my dilemma...how do I speak in someones voice, socially or through blog commenting when I am clueless about the intricacies of their profession? I hope that makes sense. I know that it has to be possible, bc ppl do it, and I know that ppl are not running out and getting MD's or doctorates of law or engineering...somehow they are managing to represent in complicated or technical fields...Please help, I'm looking very forward to hearing yall feedback!! Thanks so much in advance for taking the time to read this!!!
     
  2. Jinko

    Jinko Regular Member

    Joined:
    Jan 19, 2012
    Messages:
    242
    Likes Received:
    61
    Location:
    Scotland
    I know where you're coming from. It can be really difficult to get your head around all that stuff. Unfortunately it becomes that bit more difficult when it's a topic like medicine that you're not familiar with. I'd steer away from social media at the moment and try some other things first.

    A few things to consider:

    Creating highly quality optimized content is the first thing you need to do. I presume you have your main keyword and secondary keyword phrases that you are trying to rank for? Build out a site with high quality information around these keywords and everything after will be much easier. This is even more true with geo-targeting. Do you have city name in the domain name or main keyword phrase? Sometimes doing on page SEO with geo-targeting is enough to rank for that term as competition seems to be less.

    Failing that, the most full-proof way to aquire links is to copy your competitiors, to an extent. Whatever keyword you are trying to rank for - have a look at the link profile for the top 3 ranking sites. See where they get their links and follow suit!

    Of course, you could always try some pay per click campaigns as well to test the traffic and optimise following that?
     
  3. ucozer

    ucozer Power Member

    Joined:
    Dec 18, 2010
    Messages:
    646
    Likes Received:
    150
    highly quality optimized content and highly quality Backlinks is the formula :))
     
  4. mgremlin

    mgremlin Newbie

    Joined:
    Jan 13, 2012
    Messages:
    2
    Likes Received:
    0
    Couldn't agree with either of you more :) Its in my game plan to create high quality optimized content and to do back linking. But I still need to figure out how to integrate social media. I still believe that especially in this situation a strong presence on LinkedIn will be super valuable for my client...I just don't know how to "be" his voice. I'm not ignorant, I can hold my own in most conversations but this rather concerns me lol...I know that there are ppl doing this I just need to know how they do it...All help and input is GREATLY appreciated!!
     
  5. agente808

    agente808 Regular Member

    Joined:
    Aug 23, 2009
    Messages:
    458
    Likes Received:
    196
    Location:
    on Vacation
    Maybe it would help you to realize that you are NOT his voice - you are representing his practice. (think of it as representing his office).
    You will NOT be giving medical advice to anyone (do not try! that's a big fat legal no-no). Depending on the specialty you should be discussing discount offers and patient forms. Think of things more from the perspective of the nurse/office manager - what would be helpful for the office? hours of operations / holiday closings / new treatment options...

    As for replying to posts, keep it focused on the post, not your doctor. And keep those comments on point but somewhat vague - "Many women find that having a procedure like this makes them happier" for example...

    best of luck :)