Ok, so let me start off by apologizing if this has been answered already or if I end up posting this in the wrong section LOL...I actually believe this is my first post. So here goes. I'm trying to do SEO and more for offline business, like a lot of people on here. Well I have a client who is a medical professional. The company site is new, and really has no presence. One of the vehicles that I am recommending to use as a means of exposure and optimization is Social Media. I do believe that that mechanism, especially through the development of professional connections can enhance and increase business. Now I'm not necessarily looking to discuss the merits of social media and whether or not its applicable to every business what I'm trying to understand is that when one is performing SEO or Social Media or anything where as the consultant we need to speak in that persons "voice" how in the world to you do that when chances are that you know little to nothing about that topic. So specifically, I am not a doctor, now I can understand how to get an article created, but where my understanding falls short is in social commenting or responding to blog comments. Lets say all other things being equal and I am able to find a high PR site on which to try to create back links or if I engage in conversation on LinkedIn, just how do I accomplish that not having any knowledge in that field. Some things I could possibly "wing" but something like engineering or medicine I just don't know how you get that done...So that's my dilemma...how do I speak in someones voice, socially or through blog commenting when I am clueless about the intricacies of their profession? I hope that makes sense. I know that it has to be possible, bc ppl do it, and I know that ppl are not running out and getting MD's or doctorates of law or engineering...somehow they are managing to represent in complicated or technical fields...Please help, I'm looking very forward to hearing yall feedback!! Thanks so much in advance for taking the time to read this!!!